Sports - archive

The sports view on sports betting

Playmaker Capital has partnered with content automation platform Echobox to help maximize the social media reach of its brands and scale its online audience

Playmaker Capital enlists Echobox to stem social media growth

Playmaker Capital has partnered with content automation platform Echobox to help maximize the social media reach of its brands and scale its online audience. Under...
horse racing

SportyStuff TV expands sports coverage with US horse racing

Free-to-air sports channel SportyStuff TV has expanded its offering with the launch of US horse racing.Every Sunday from 9:45pm, Mark Francis will host US...
Betsson has signed a deal with Brazilian soccer club Athletico Paranaense to become a sponsor until the end of 2023

Betsson secures Brazilian visibility via Athletico Paranaense deal

Betsson has signed a deal with Brazilian soccer club Athletico Paranaense to become a sponsor until the end of 2023.Under the terms of the...
Sports media group Better Collective has formed a partnership with midwestern news service Chicago Tribune to provide sports betting news and tips for its readers

Better Collective links with Chicago Tribune to supply sports betting content

Sports media group Better Collective has formed a partnership with midwestern news service Chicago Tribune to provide sports betting news and tips for its...
Caesars Sportsbook has become an official sports betting partner of the Memphis Grizzlies through a multi-year partnership.

Caesars Entertainment seals multi-year deal with Memphis Grizzlies

Caesars Entertainment has agreed to a multi-year partnership with the Memphis Grizzlies, making Caesars Sportsbook an official sports betting partner of the NBA franchise.The...
Sportradar has launched Virtual NBA, a computer-generated betting solution designed to improve engagement, as part of its partnership with the NBA.

Sportradar launches Virtual NBA to help operators increase engagement

Sportradar has launched Virtual NBA, a computer-generated betting solution designed to improve engagement, as part of its partnership with the NBA.Virtual NBA will provide...
Bally’s Corporation has agreed to a marketing partnership with the New York Yankees, making Bally Bet an official sports betting partner of the MLB franchise.

Bally’s becomes sports betting partner of New York Yankees

Bally’s Corporation has agreed to a marketing partnership with the New York Yankees, which involves Bally Bet becoming an official sports betting partner of...
Codere has grown its sponsorship agreement with Club Atlético River Plate, becoming the main sponsor of the Argentine soccer club.

Codere becomes main sponsor of Club Atlético River Plate

Codere has grown its sponsorship agreement with Club Atlético River Plate, becoming the main sponsor of the Argentine soccer club.The sportsbook was presented as...
Brazilian top-flight soccer club Fluminense has agreed to extend its sponsorship deal with sportsbook Betano until June 2025.

Fluminense extends sponsorship agreement with Betano through 2025

Brazilian top-flight soccer club Fluminense has agreed to extend its sponsorship deal with sportsbook Betano until June 2025.Under the terms of the extension, Betano,...
Commissioner Steinbrecher College Sports Betting

College sports betting and the data rights gold rush

Sports betting in the United States holds the strange distinction of being a form of gambling which, according to some research, is not perceived...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...