Sports - archive

The sports view on sports betting

horse racing

SportyStuff TV expands sports coverage with US horse racing

Free-to-air sports channel SportyStuff TV has expanded its offering with the launch of US horse racing.Every Sunday from 9:45pm, Mark Francis will host US...
Betsson has signed a deal with Brazilian soccer club Athletico Paranaense to become a sponsor until the end of 2023

Betsson secures Brazilian visibility via Athletico Paranaense deal

Betsson has signed a deal with Brazilian soccer club Athletico Paranaense to become a sponsor until the end of 2023.Under the terms of the...
Sports media group Better Collective has formed a partnership with midwestern news service Chicago Tribune to provide sports betting news and tips for its readers

Better Collective links with Chicago Tribune to supply sports betting content

Sports media group Better Collective has formed a partnership with midwestern news service Chicago Tribune to provide sports betting news and tips for its...
Caesars Sportsbook has become an official sports betting partner of the Memphis Grizzlies through a multi-year partnership.

Caesars Entertainment seals multi-year deal with Memphis Grizzlies

Caesars Entertainment has agreed to a multi-year partnership with the Memphis Grizzlies, making Caesars Sportsbook an official sports betting partner of the NBA franchise.The...
Sportradar has launched Virtual NBA, a computer-generated betting solution designed to improve engagement, as part of its partnership with the NBA.

Sportradar launches Virtual NBA to help operators increase engagement

Sportradar has launched Virtual NBA, a computer-generated betting solution designed to improve engagement, as part of its partnership with the NBA.Virtual NBA will provide...
Bally’s Corporation has agreed to a marketing partnership with the New York Yankees, making Bally Bet an official sports betting partner of the MLB franchise.

Bally’s becomes sports betting partner of New York Yankees

Bally’s Corporation has agreed to a marketing partnership with the New York Yankees, which involves Bally Bet becoming an official sports betting partner of...
Codere has grown its sponsorship agreement with Club Atlético River Plate, becoming the main sponsor of the Argentine soccer club.

Codere becomes main sponsor of Club Atlético River Plate

Codere has grown its sponsorship agreement with Club Atlético River Plate, becoming the main sponsor of the Argentine soccer club.The sportsbook was presented as...
Brazilian top-flight soccer club Fluminense has agreed to extend its sponsorship deal with sportsbook Betano until June 2025.

Fluminense extends sponsorship agreement with Betano through 2025

Brazilian top-flight soccer club Fluminense has agreed to extend its sponsorship deal with sportsbook Betano until June 2025.Under the terms of the extension, Betano,...
Commissioner Steinbrecher College Sports Betting

College sports betting and the data rights gold rush

Sports betting in the United States holds the strange distinction of being a form of gambling which, according to some research, is not perceived...
Codere Online has agreed to an exclusive sponsorship agreement of the TV Azteca Box, which retransmits boxing fights across Mexico.

Codere Online seals boxing sponsorship deal with TV Azteca

Codere Online has agreed to an exclusive boxing sponsorship of TV Azteca, which retransmits boxing fights across Mexico, until the end of the year,...

Event News

SBC Awards Americas 2026

SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big

BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Americas Editor Adam Candee speaking at SBC Summit Americas

SBC Summit Americas 2026 live coverage: What happened on Day 1?

The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
SBC Summit Americas banner image

SBC Summit Americas returns June 9-11 with new ways to network

SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...
SBC Summit Americas Player Protection Symposium banner image

SBC Summit Americas to explore smarter player protection strategies

As operators across the Americas face growing pressure to identify gambling-related harm earlier and build safer player journeys, SBC Summit Americas will place player...