Playmaker Capital enlists Echobox to stem social media growth
Playmaker Capital has partnered with content automation platform Echobox to help maximize the social media reach of its brands and scale its online audience. Under...
SportyStuff TV expands sports coverage with US horse racing
Free-to-air sports channel SportyStuff TV has expanded its offering with the launch of US horse racing.Every Sunday from 9:45pm, Mark Francis will host US...
Betsson secures Brazilian visibility via Athletico Paranaense deal
Betsson has signed a deal with Brazilian soccer club Athletico Paranaense to become a sponsor until the end of 2023.Under the terms of the...
Better Collective links with Chicago Tribune to supply sports betting content
Sports media group Better Collective has formed a partnership with midwestern news service Chicago Tribune to provide sports betting news and tips for its...
Caesars Entertainment seals multi-year deal with Memphis Grizzlies
Caesars Entertainment has agreed to a multi-year partnership with the Memphis Grizzlies, making Caesars Sportsbook an official sports betting partner of the NBA franchise.The...
Sportradar launches Virtual NBA to help operators increase engagement
Sportradar has launched Virtual NBA, a computer-generated betting solution designed to improve engagement, as part of its partnership with the NBA.Virtual NBA will provide...
Bally’s becomes sports betting partner of New York Yankees
Bally’s Corporation has agreed to a marketing partnership with the New York Yankees, which involves Bally Bet becoming an official sports betting partner of...
Codere becomes main sponsor of Club Atlético River Plate
Codere has grown its sponsorship agreement with Club Atlético River Plate, becoming the main sponsor of the Argentine soccer club.The sportsbook was presented as...
Fluminense extends sponsorship agreement with Betano through 2025
Brazilian top-flight soccer club Fluminense has agreed to extend its sponsorship deal with sportsbook Betano until June 2025.Under the terms of the extension, Betano,...
College sports betting and the data rights gold rush
Sports betting in the United States holds the strange distinction of being a form of gambling which, according to some research, is not perceived...
Event News
DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026
SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...
Staying ahead of the threat: SBC Summit unveils Compliance Tech Track for 2026
SBC Summit will examine the technologies helping operators detect threats, combat fraud, and strengthen compliance through its dedicated Compliance Tech conference track.Taking place on Thursday, Oct....
SBC Summit reveals 5 First Pitch finalists to showcase next-gen gaming tech
SBC has revealed the five startups that will compete in the 2026 edition of First Pitch, in partnership with BettingStartups, with this year’s shortlist...
The Script to headline SBC Summit 2026 opening night
SBC Summit 2026’s evening program will open with a headline performance from multi-platinum-selling band The Script, marking one of the largest artist bookings in...