Playmaker Capital has partnered with content automation platform Echobox to help maximize the social media reach of its brands and scale its online audience.
Under the provisions of the agreement, Echobox will deploy its social media automation solution to create insights to boost Playmaker’s social media output.
It comes as Playmaker aims to build a vast network across the Americas, boosted by the acquisition of JuanFutbol to accelerate LatAm social media growth.
The Echobox agreement includes the Futbol Sites’ portfolio of Facebook, Instagram and Twitter accounts, which collectively boast over 150 million followers.
Through the management, distribution, and optimization of Futbol Sites’ social media content, Echobox will aim to deliver growth for Futbol Sites’ social media reach.
“We are delighted to partner with the Playmaker family of engaging, fan-focused brands,” commented Antoine Amann, Echobox Founder and CEO.
“Our unique AI innovations will empower Playmaker to scale and engage its ‘fan ecosystem’ on social media while creating massive efficiencies for the Playmaker team with our market-leading automation.”
As well as the acquisition of JuanFutbol, Playmaker also boosted its LatAm social ambitions through the acquisition of Cracks, a video-first social media channel.
Meanwhile, in the US and Canada, The Nation Network has over 30 Facebook, Twitter and Instagram pages under its wing and helps to scale social media reach to engage fans and accommodate for different content preferences.
“Social media is a highly effective way for Futbol Sites, and more broadly Playmaker, to engage sports fans across the Americas, and Echobox is the ideal technology partner to help us take our reach to the next level,” added Federico Grinberg, Playmaker EVP and Futbol Sites CEO.
“With the FIFA World Cup Qatar 2022 later this year, now is the ideal time to partner with Echobox to drive audience growth and increase the volume of social interactions on our cross-platform social media offering.”