Sportradar has launched Virtual NBA, a computer-generated betting solution designed to improve engagement, as part of its partnership with the NBA.
Virtual NBA will provide operators with 3,000 virtual NBA games per day, with each contest featuring 12 betting markets, and it will be powered by “artificial intelligence and machine learning technologies to enable gaming operators to increase engagement”.
Eight games will be available to watch on Sportradar’s betting solution at any one time, allowing operators to offer customers a “significant choice and create multiple engagement opportunities”.
The solution uses actual NBA data to simulate a ‘real game’ basketball experience, and is available to gaming operators globally in jurisdictions licensed for virtual sports betting via Sportradar’s eWallet Remote Game Server or through the Betradar Unified Odds Feed, allowing for straightforward integration.
“Virtual sports betting is growing in popularity with more than 200 million betting tickets accepted across Sportradar’s portfolio of virtual betting products so far this year,” commented Frank Wenzig, Managing Director of Gaming at Sportradar.
“Through the introduction of Virtual NBA, featuring the names and logos of NBA teams, Sportradar is providing operators with dynamic new basketball content to drive engagement with the sport and provide fans with access to NBA betting markets, even in the off-season.”
Sportradar state that utilizing its historic database and a team of engineers that process millions of data points from previous NBA games, Virtual NBA can generate “480,000 unique, ‘real game’ basketball simulations resulting in unparalleled realism” for fans.
The sports tech firm adds that the fan experience is further improved by the “high-quality game presentation, where hyper-realistic images have been generated through the latest motion capture technology using hundreds of cameras and sensors”.
The Virtual NBA product also uses data points from half-a-million games and events, such as player positioning and movement, which have been “analyzed using artificial intelligence and integrated to create the dynamic moves and shots”.
Virtual NBA joins Sportradar’s portfolio of virtual sports offerings which includes Virtual Baseball In-Play featuring Major League Baseball (MLB), Virtual Sports Bundesliga, and the recently announced Virtual Cricket In-Play.
