basketball

BetRivers extends Squares games series to NBA fixtures

Rush Street Interactive has confirmed the extension of its BetRivers Square sports betting game to NBA games, citing the ‘enormous popularity’ of its other...
foot on basketball

NBA puts its foot down on “risk-free” in advertising

The list of groups who believe the times of "risk-free bet" advertisements got longer this week. The NBA is officially banning "risk-free" from any...
Basketball over a hoop

NBA joins AGA’s Have A Game Plan responsible gambling initiative

The National Basketball Association (NBA) is bolstering its responsible gambling efforts by joining the American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly’...
PointsBet has launched a new show focused on the NBA and college basketball called “Count It”.

PointsBet launches ‘Count It’ basketball betting show

PointsBet has launched a new show focused on the NBA and college basketball called “Count It”. Broadcasted from the PointsBet studio in New York City,...
Chicago Bulls Wind Creek Chicago Southland

Chicago Bulls teams up with Wind Creek Casino Chicago Southland

The Chicago Bulls have selected Wind Creek Casino Chicago Southland as the official casino partner of the NBA franchise. “We are excited to...
Low6 has partnered with the Sacramento Kings to create a new version of the team’s predictive gaming experience titled “Call The Shot”.

Low6 revamps Sacramento Kings’ Pick’em Game ‘Call The Shot’

Low6 has agreed to a partnership with the Sacramento Kings to create a new version of the NBA franchise’s predictive gaming experience titled “Call...
Sportradar and FanDuel have confirmed the signing of a new official NBA data deal which will run through to the end of the 2030-31 season.

Sportradar and FanDuel agree new long-term official NBA data deal

Sportradar and FanDuel Group have confirmed the signing this week of a new official NBA data partnership which will run through to the end...
FanDuel has introduced a new NBA show called ‘Run it Back’ as part of its cable television network FanDuel TV.

FanDuel TV’s new NBA Show ‘Run it Back’ launches

FanDuel has introduced a new NBA show called ‘Run it Back’ as part of its cable television network FanDuel TV. Run it Back will be...
Greenwood Gaming has extended its partnership with the Philadelphia 76ers, making Parx Casino and betPARX the official banner partners of the team.

Parx Casino and betPARX extend partnership with Philadelphia 76ers

Greenwood Gaming has extended its partnership with the Philadelphia 76ers, making Parx Casino and betPARX the official banner partners of the NBA franchise. The new...
The NBA has launched a new version of its global app which includes betting-focused content such as NBABet Stream.

NBA goes live with new app featuring betting-focused content

The NBA has launched a new version of its global app, an “all-in-one destination for NBA fans of every team”, which includes betting-focused content...

Event News

“Affiliates & Advertising” conference track announced for Canadian Gaming Summit

The ‘Affiliates & Advertising’ conference track at the 26th edition of the Canadian Gaming Summit - the country’s premier gaming and betting event- is...
SBC Summit integrity in sports betting panel

Leagues and operators discuss the ongoing challenges of integrity monitoring

One of the most timely panels of this year's SBC Summit North America was the discussion entitled "Integrity's role in sports and betting". With...
SBC Sports Betting Hall of fame 2023

SBC Summit North America 2023 drew crowds in record numbers

SBC is celebrating the tremendous success of the SBC Summit North America conference and tradeshow that set a personal record for the organizer by...
Scrimmage First Pitch SBC winner

Scrimmage wins First Pitch with gamified sportsbook loyalty program

The third edition of SBC Summit North America's First Pitch competition was a packed house at The Meadowlands as the industry gathered to see...