DraftKings partners with NBA to launch apparel collection
Fanatics is not the only sports betting operator in the sports merchandise game.
On Wednesday, DraftKings and the NBA announced a new collaboration for the...
Inspired Entertainment to develop NBA-branded virtual games
Inspired Entertainment has agreed a deal with the NBA to gain the rights to develop and provide virtual sports games utilizing the league’s branding.
The...
Sportradar to provide Caesars with NBA tracking data
Sportradar has reached an agreement to extend its partnership with Caesars Sportsbook and will now provide the operator with official NBA optical tracking data.
Expanding...
New NBA CBA features updated sports betting policy
The NBA announced on Wednesday that it reached an agreement a new collective bargaining agreement (CBA) with the player's union. There were several changes...
nVenue and the NBA: Embracing new tech in the sports entertainment ecosystem
When the NBA announced its second iteration of the Launchpad Initiative, there was a notable inclusion from the sports betting space. nVenue, a B2B...
Simplebet enjoys 350% boost in NBA markets in 2023 season
Simplebet has noted that its second season of providing NBA bets has proven particularly fruitful, as it witnessed 350% year-over-year growth.
The B2B micro-betting firm...
WNBA pledges to RG with AGA Have A Game Plan membership
The Women’s National Basketball Association (WNBA) has become the latest sports league to become a member of the ‘American Gaming Association’s Have A Game...
Major leagues and broadcasters form group to police sports betting ads
The major leagues have opened their arms to sports betting after initially pushing against it, but a new announcement indicates they are trying to...
Toronto Raptors & OLG present $91k cheque after ‘Borough Ballers’ campaign
The Ontario Lottery and Gaming Corporation (OLG) has confirmed a total of $91,132 was raised for the 2023 ‘Borough Ballers’ campaign in association with...
FanDuel taps deep fake technology as Charles Barkley stars in NBA campaign
FanDuel has enlisted NBA legend Charles Barkley to star in its latest advertising campaign ahead of the NBA Playoffs.
The official sports betting partner of...
Event News
Webinar: From silos to success — the power of unified CRM marketing
On Wednesday, Sept. 11 at 10 a.m. ET, SBC Webinars in collaboration with Xtremepush presents an unfiltered look at the current state of CRM...
SBC Summit launches Media Headquarters for 2024 event
SBC Summit in Lisbon is set to elevate media engagement with the introduction of a dedicated Media Headquarters, designed to serve as a central...
SBC announces First Pitch finalists for Lisbon event
SBC has revealed the five startups that have been selected as finalists for the SBC First Pitch competition, which will be part of the...
SBC launches WE Initiative to empower women in gaming
SBC doubles down on its mission to uplift women in sports betting, iGaming, and related fields with the launch of the Women Empowerment (WE)...