DraftKings nets top talent with strategic appointment of Michael Jordan

DraftKings has appointed Michael Jordan, former professional basketball player and principal owner of the Charlotte Hornets, as a special advisor to the company’s board of...

FanDuel and MTN DEW launch NBA free play contest series

FanDuel and MTN DEW, an official partner of the NBA, have announced the launch this week of the MTN DEW NBA Free Play Contest...

Kroenke deal opens up exclusive Colorado partnerships for PointsBet

PointsBet and Kroenke Sports & Entertainment have announced the details of a new, multi-year partnership this week. The global sports operator is now the...

PointsBet and Indiana Pacers tie-up sports gaming partnership

NBA’s Indiana Pacers and global sportsbook operator PointsBet have inked a new multi-year partnership, making PointsBet an official sports gaming partner of the team. Under...

William Hill makes sportsbook history with Capital One Arena launch

William Hill US has achieved a notable debut this week, opening its first-ever sportsbook location in Washington DC and the first-ever within a US...

SBC Americas NBA roundtable: the return to action and a new reality

Benji Cherniak, Scientific Games Digital; Brandon Walker, Amelco; and Brian Clayton, IMG ARENA offer their thoughts on the NBA’s return to action, focusing on...

Bouncing back: How will the NBA’s new normal affect sportsbook odds?

Ahead of the NBA’s July 30 return Bill Anderson, SVP US at Genius Sports Group looks at what the league’s move to complete the season...

FanDuel gives away more than $80m to celebrate return of sports

Sportsbook operator FanDuel undertook an $80m-plus charm offensive this week by depositing a $10 credit for customers with a daily fantasy sports account and/or...

Kaufman-Ross: NBA return to play will be a unique scenario

As major US sports look to resume action this month, the attention of the sports betting sector is focused sharply on how the business...

Major sports organizations join line-up for SBC Digital Summit North America

Professional sports are finally on their way back, but how did it happen, what role do fans play in the new set-ups and what...

Event News

AGA’s Bill Miller offers optimism in Global Gaming Expo address

American Gaming Association (AGA) President and CEO Bill Miller has outlined his optimism for the gaming industry’s recovery in AGA’s annual State of the...

Schneider leading G2E networking on igaming convergence

SBC's Sue Schneider is hosting a sports betting networking session today as part of this week's virtual G2E show after the decision to cancel this...

Derek Stevens keynote added to Betting on Sports America – Digital agenda

Derek Stevens will give delegates at December’s Betting on Sports America - Digital conference the inside track on the soon-to-debut Circa Resort & Casino...

SBC Webinars and Xtremepush present: Turning Player Behaviour Into Revenue

The SBC Webinars series continues on Tuesday 29 October with an exclusive presentation hosted by multichannel player data and engagement specialist Xtremepush, examining how...