DraftKings partners with NBA to launch apparel collection
Fanatics is not the only sports betting operator in the sports merchandise game.On Wednesday, DraftKings and the NBA announced a new collaboration for the...
Inspired Entertainment to develop NBA-branded virtual games
Inspired Entertainment has agreed a deal with the NBA to gain the rights to develop and provide virtual sports games utilizing the league’s branding.The...
Sportradar to provide Caesars with NBA tracking data
Sportradar has reached an agreement to extend its partnership with Caesars Sportsbook and will now provide the operator with official NBA optical tracking data. Expanding...
New NBA CBA features updated sports betting policy
The NBA announced on Wednesday that it reached an agreement a new collective bargaining agreement (CBA) with the player's union. There were several changes...
nVenue and the NBA: Embracing new tech in the sports entertainment ecosystem
When the NBA announced its second iteration of the Launchpad Initiative, there was a notable inclusion from the sports betting space. nVenue, a B2B...
Simplebet enjoys 350% boost in NBA markets in 2023 season
Simplebet has noted that its second season of providing NBA bets has proven particularly fruitful, as it witnessed 350% year-over-year growth.The B2B micro-betting firm...
WNBA pledges to RG with AGA Have A Game Plan membership
The Women’s National Basketball Association (WNBA) has become the latest sports league to become a member of the ‘American Gaming Association’s Have A Game...
Major leagues and broadcasters form group to police sports betting ads
The major leagues have opened their arms to sports betting after initially pushing against it, but a new announcement indicates they are trying to...
Toronto Raptors & OLG present $91k cheque after ‘Borough Ballers’ campaign
The Ontario Lottery and Gaming Corporation (OLG) has confirmed a total of $91,132 was raised for the 2023 ‘Borough Ballers’ campaign in association with...
FanDuel taps deep fake technology as Charles Barkley stars in NBA campaign
FanDuel has enlisted NBA legend Charles Barkley to star in its latest advertising campaign ahead of the NBA Playoffs.The official sports betting partner of...
Event News
SBC Summit 2025 content will literally span the globe
SBC Summit 2025 will debut two new conference stages, Global Markets and Emerging Markets, targeting region-specific insights as the event prepares to welcome over...
More than 3,000 gathered in Toronto for Canadian Gaming Summit
The 2025 Canadian Gaming Summit concluded last week, breaking attendance records and setting the stage for the event’s evolution into SBC Summit Canada.In what...
Affiliate strategies and ad innovation at Canadian Gaming Summit
The Canadian Gaming Summit 2025 will explore the challenges and opportunities within a dynamic sector with a dedicated Affiliates & Advertising track.Held on Thursday,...
Canadian Gaming Summit’s Player Protection Symposium to feature former NHLer
As Canada’s market matures, player protection challenges are multiplying — from rising offshore activity to the ethical use of AI in responsible gambling. The Player...