BetRivers extends Squares games series to NBA fixtures
Rush Street Interactive has confirmed the extension of its BetRivers Square sports betting game to NBA games, citing the ‘enormous popularity’ of its other...
NBA puts its foot down on “risk-free” in advertising
The list of groups who believe the times of "risk-free bet" advertisements got longer this week. The NBA is officially banning "risk-free" from any...
NBA joins AGA’s Have A Game Plan responsible gambling initiative
The National Basketball Association (NBA) is bolstering its responsible gambling efforts by joining the American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly’...
PointsBet launches ‘Count It’ basketball betting show
PointsBet has launched a new show focused on the NBA and college basketball called “Count It”.
Broadcasted from the PointsBet studio in New York City,...
Chicago Bulls teams up with Wind Creek Casino Chicago Southland
The Chicago Bulls have selected Wind Creek Casino Chicago Southland as the official casino partner of the NBA franchise.
“We are excited to...
Low6 revamps Sacramento Kings’ Pick’em Game ‘Call The Shot’
Low6 has agreed to a partnership with the Sacramento Kings to create a new version of the NBA franchise’s predictive gaming experience titled “Call...
Sportradar and FanDuel agree new long-term official NBA data deal
Sportradar and FanDuel Group have confirmed the signing this week of a new official NBA data partnership which will run through to the end...
FanDuel TV’s new NBA Show ‘Run it Back’ launches
FanDuel has introduced a new NBA show called ‘Run it Back’ as part of its cable television network FanDuel TV.
Run it Back will be...
Parx Casino and betPARX extend partnership with Philadelphia 76ers
Greenwood Gaming has extended its partnership with the Philadelphia 76ers, making Parx Casino and betPARX the official banner partners of the NBA franchise.
The new...
NBA goes live with new app featuring betting-focused content
The NBA has launched a new version of its global app, an “all-in-one destination for NBA fans of every team”, which includes betting-focused content...
Event News
“Affiliates & Advertising” conference track announced for Canadian Gaming Summit
The ‘Affiliates & Advertising’ conference track at the 26th edition of the Canadian Gaming Summit - the country’s premier gaming and betting event- is...
Leagues and operators discuss the ongoing challenges of integrity monitoring
One of the most timely panels of this year's SBC Summit North America was the discussion entitled "Integrity's role in sports and betting". With...
SBC Summit North America 2023 drew crowds in record numbers
SBC is celebrating the tremendous success of the SBC Summit North America conference and tradeshow that set a personal record for the organizer by...
Scrimmage wins First Pitch with gamified sportsbook loyalty program
The third edition of SBC Summit North America's First Pitch competition was a packed house at The Meadowlands as the industry gathered to see...