Lou Williams to star in FanDuel TV’s Run It Back Season Two
FanDuel has confirmed the return of its NBA news show Run It Back for a second season, with three-time NBA Sixth Man of the...
DraftKings partners with NBA to launch apparel collection
Fanatics is not the only sports betting operator in the sports merchandise game.On Wednesday, DraftKings and the NBA announced a new collaboration for the...
Inspired Entertainment to develop NBA-branded virtual games
Inspired Entertainment has agreed a deal with the NBA to gain the rights to develop and provide virtual sports games utilizing the league’s branding.The...
Sportradar to provide Caesars with NBA tracking data
Sportradar has reached an agreement to extend its partnership with Caesars Sportsbook and will now provide the operator with official NBA optical tracking data. Expanding...
New NBA CBA features updated sports betting policy
The NBA announced on Wednesday that it reached an agreement a new collective bargaining agreement (CBA) with the player's union. There were several changes...
nVenue and the NBA: Embracing new tech in the sports entertainment ecosystem
When the NBA announced its second iteration of the Launchpad Initiative, there was a notable inclusion from the sports betting space. nVenue, a B2B...
Simplebet enjoys 350% boost in NBA markets in 2023 season
Simplebet has noted that its second season of providing NBA bets has proven particularly fruitful, as it witnessed 350% year-over-year growth.The B2B micro-betting firm...
WNBA pledges to RG with AGA Have A Game Plan membership
The Women’s National Basketball Association (WNBA) has become the latest sports league to become a member of the ‘American Gaming Association’s Have A Game...
Major leagues and broadcasters form group to police sports betting ads
The major leagues have opened their arms to sports betting after initially pushing against it, but a new announcement indicates they are trying to...
Toronto Raptors & OLG present $91k cheque after ‘Borough Ballers’ campaign
The Ontario Lottery and Gaming Corporation (OLG) has confirmed a total of $91,132 was raised for the 2023 ‘Borough Ballers’ campaign in association with...
Event News
Standing out in a crowded market: SBC Summit adds Marketing & CX Track to...
SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its...
SBC Summit strengthens startup focus with BettingStartups collaboration
SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Summit’s Player Experience Academy explores engagement and its limits
SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...