Rack of clothes on hangers

DraftKings partners with NBA to launch apparel collection

Fanatics is not the only sports betting operator in the sports merchandise game. On Wednesday, DraftKings and the NBA announced a new collaboration for the...
NBA

Inspired Entertainment to develop NBA-branded virtual games

Inspired Entertainment has agreed a deal with the NBA to gain the rights to develop and provide virtual sports games utilizing the league’s branding.  The...
basketball

Sportradar to provide Caesars with NBA tracking data

Sportradar has reached an agreement to extend its partnership with Caesars Sportsbook and will now provide the operator with official NBA optical tracking data.  Expanding...
Hands shaking

New NBA CBA features updated sports betting policy

The NBA announced on Wednesday that it reached an agreement a new collective bargaining agreement (CBA) with the player's union. There were several changes...
Basketball

nVenue and the NBA: Embracing new tech in the sports entertainment ecosystem

When the NBA announced its second iteration of the Launchpad Initiative, there was a notable inclusion from the sports betting space. nVenue, a B2B...
Pepsi Center

Simplebet enjoys 350% boost in NBA markets in 2023 season

Simplebet has noted that its second season of providing NBA bets has proven particularly fruitful, as it witnessed 350% year-over-year growth.  The B2B micro-betting firm...
RG

WNBA pledges to RG with AGA Have A Game Plan membership

The Women’s National Basketball Association (WNBA) has become the latest sports league to become a member of the ‘American Gaming Association’s Have A Game...
Montage of people playing different sports

Major leagues and broadcasters form group to police sports betting ads

The major leagues have opened their arms to sports betting after initially pushing against it, but a new announcement indicates they are trying to...
Toronto Raptors fans

Toronto Raptors & OLG present $91k cheque after ‘Borough Ballers’ campaign

The Ontario Lottery and Gaming Corporation (OLG) has confirmed a total of $91,132 was raised for the 2023 ‘Borough Ballers’ campaign in association with...
Charles Barkley

FanDuel taps deep fake technology as Charles Barkley stars in NBA campaign

FanDuel has enlisted NBA legend Charles Barkley to star in its latest advertising campaign ahead of the NBA Playoffs. The official sports betting partner of...

Event News

2024 SBC Sports Betting Hall of Fame nominees

SBC announces six 2024 Sports Betting Hall of Fame inductees

SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports Betting Hall of Fame. This annual tradition, initiated...
SBC Awards 2024

SBC Awards North America 2024 shortlist revealed

SBC has announced the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America. The shortlist recognizes the achievements and...

SBC Summit North America: Charting new paths in affiliate marketing success

As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will...
SBC Summit North America iGaming Track

2024 SBC Summit North America’s focus on iGaming

The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the...