Caesars Entertainment has agreed to a multi-year partnership with the Memphis Grizzlies, making Caesars Sportsbook an official sports betting partner of the NBA franchise.
The deal between the two parties includes unique game-day promotions, access to the team’s official logos and marks, as well as the opening of a Caesars Sportsbook Lounge on the main plaza for all events at FedExForum.
The agreement will also expand the sportsbook’s existing Tennessee presence and its premium entertainment experience offering at the Horseshoe Tunica.
“The Memphis Grizzlies are an exciting young NBA team, and it’s great to announce this partnership ahead of what should be a special season for the franchise,” commented Chris Holdren, Co-President of Caesars Digital.
“Tennessee is an important state for us, filled with passionate sports fans. We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica. This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else.”
As part of the deal, Caesars Sportsbook will be featured as the presenting partner of The Chris Vernon Show, The Odds Couple, the GCM Pick ’em Panel, and other shows on Grind City Media.
The sportsbook will also enjoy TV-visible, fixed in-game signage throughout FedExForum, and presenting entitlement of the Grizzlies’ pre-game and post-game radio broadcasts in addition to various digital and social media assets.
“We are thrilled to partner with Caesars Sportsbook, one of the biggest names in sports and entertainment,” stated Jason Wexler, President of the Memphis Grizzlies.
“The alignment of Caesars Sportsbook with Grind City Media digital shows, content, and features will enhance our continued development and execution of best-in-class content for all sports fans to enjoy.
“We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Sportsbook Lounge to watch their favorite sports programming or for hosting a private event.”
Earlier this week, Caesars published its financial results for Q2, with CEO Tom Reeg expressing optimism about the operator’s digital segment, which improved “dramatically” over the previous quarter.