Sports - archive

The sports view on sports betting

Esports betting company GG.BET is continuing its work with esports tournament organizer PGL Esports, becoming the betting partner of PGL Major Arlington 2022.

GG.BET becomes betting partner of PGL Major Arlington 2022

Esports betting company GG.BET is continuing its work with esports tournament organizer PGL Esports, becoming the betting partner of the PGL Major Arlington 2022...
Genius Sports is enhancing its official NCAA data distribution with ScoreBreak, which syncs live stats and video for instant game film breakdown.

Genius Sports enhances NCAA data distribution with Scorebreak

Genius Sports is enhancing its official NCAA data distribution through a new partnership with ScoreBreak, a service for sports teams that syncs live stats...
MGM Resorts International sign

MGM Resorts and BetMGM ‘thrilled’ to extend partnership with MLB

MGM Resorts International, alongside its Entain joint venture BetMGM, has expanded its wide-ranging partnership with Major League Baseball (MLB) to increase the visibility of...
SIS and SBC Webinars, esports designed for betting

SBC Webinars: How esports designed for betting can drive superior margins

Esports is one of the fastest growing betting verticals, and according to a recent report from Valuates Reports, the global esports betting market is...
Betfred has formed a multi-year partnership with NFL Super Bowl finalists Cincinnati Bengals to become the official sports betting partner of the franchise

Betfred signs multi-year partnership with Cincinnati Bengals ahead of Ohio launch

Betfred has formed a multi-year partnership with NFL Super Bowl finalists Cincinnati Bengals to become the official sports betting partner of the franchise. It comes...
MGM Resorts International sign

MGM Resorts pens marketing rights deal with MLB Players Inc

MGM Resorts has ‘strengthened’ its commitment to US baseball as it put pen to paper on a multi-year deal with MLB Players Inc, giving...
Esports horse racing firm Oly Sport has linked with Betswap.gg to produce the first horse racing NFT game to the BSGG platform

Oly Sport partners with Betswap.gg to produce NFT racing game

Esports horse racing firm Oly Sport has linked with Betswap.gg to produce the first horse racing NFT game to the BSGG platform. Under the provisions...
Spotlight Sports Group has announced a new multi-year Superfeed deal with LiveScore Group, launching Superfeed racing content across the US and France.

Spotlight Sports Group seals multi-year Superfeed deal with LiveScore Group

Spotlight Sports Group has announced a new multi-year Superfeed agreement with LiveScore Group, launching the complete Superfeed racing content across the US and France. Utilizing...
IMG ARENA, a producer and distributor of sports and entertainment media, has been selected as the official data distribution partner of Major League Soccer. 

IMG Arena and MLS agree long-term global partnership

IMG ARENA, a producer and distributor of sports and entertainment media, has been selected as the official data distribution partner of Major League Soccer...
Oliver Niner of PandaScore delves into the current state of US esports betting and how the industry itself can help address the concerns regulators may have.

PandaScore: Educating regulators is key to US esports betting growth

Ahead of next week’s SBC Summit North America, Oliver Niner, Head of Sales at PandaScore, delves into the current state of esports betting in...

Event News

SBC Awards Americas 2026

SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big

BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Americas Editor Adam Candee speaking at SBC Summit Americas

SBC Summit Americas 2026 live coverage: What happened on Day 1?

The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
SBC Summit Americas banner image

SBC Summit Americas returns June 9-11 with new ways to network

SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...
SBC Summit Americas Player Protection Symposium banner image

SBC Summit Americas to explore smarter player protection strategies

As operators across the Americas face growing pressure to identify gambling-related harm earlier and build safer player journeys, SBC Summit Americas will place player...