Codere Online seals boxing sponsorship deal with TV Azteca
Codere Online has agreed to an exclusive boxing sponsorship of TV Azteca, which retransmits boxing fights across Mexico, until the end of the year,...
GG.BET becomes betting partner of PGL Major Arlington 2022
Esports betting company GG.BET is continuing its work with esports tournament organizer PGL Esports, becoming the betting partner of the PGL Major Arlington 2022...
Genius Sports enhances NCAA data distribution with Scorebreak
Genius Sports is enhancing its official NCAA data distribution through a new partnership with ScoreBreak, a service for sports teams that syncs live stats...
MGM Resorts and BetMGM ‘thrilled’ to extend partnership with MLB
MGM Resorts International, alongside its Entain joint venture BetMGM, has expanded its wide-ranging partnership with Major League Baseball (MLB) to increase the visibility of...
SBC Webinars: How esports designed for betting can drive superior margins
Esports is one of the fastest growing betting verticals, and according to a recent report from Valuates Reports, the global esports betting market is...
Betfred signs multi-year partnership with Cincinnati Bengals ahead of Ohio launch
Betfred has formed a multi-year partnership with NFL Super Bowl finalists Cincinnati Bengals to become the official sports betting partner of the franchise. It comes...
MGM Resorts pens marketing rights deal with MLB Players Inc
MGM Resorts has ‘strengthened’ its commitment to US baseball as it put pen to paper on a multi-year deal with MLB Players Inc, giving...
Oly Sport partners with Betswap.gg to produce NFT racing game
Esports horse racing firm Oly Sport has linked with Betswap.gg to produce the first horse racing NFT game to the BSGG platform. Under the provisions...
Spotlight Sports Group seals multi-year Superfeed deal with LiveScore Group
Spotlight Sports Group has announced a new multi-year Superfeed agreement with LiveScore Group, launching the complete Superfeed racing content across the US and France. Utilizing...
IMG Arena and MLS agree long-term global partnership
IMG ARENA, a producer and distributor of sports and entertainment media, has been selected as the official data distribution partner of Major League Soccer...
Event News
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit’s new masterclasses bring hands-on training to delegates
SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...