SBC Webinars: The future of on-boarding customers in the US igaming sector

With the ever-changing igaming landscape in the US, it can be incredibly useful for an operator to know what to expect when it comes...
Taking part in SBC Webinars and HPL Digital Sport’s ‘Reach & Retain – Dynamic Marketing for the Long Game’ series, Senior Vice President of Marketing of HPL Digital Sport, Phil Leif, told the webinar panel that influencer marketing should be used to maximize the return on investment rather than as an audience growth tool.

SBC Webinars: “Use influencers to move product – 100%” – Phil Leif

Taking part in SBC Webinars and HPL Digital Sport’s ‘Reach & Retain – Dynamic Marketing for the Long Game’ series, Senior Vice President of...

Betcris announced as Platinum Headline Sponsor for SBC Summit Latinoamérica

Betcris has been confirmed as the Platinum Headline Sponsor of the inaugural SBC Summit Latinoamérica, the betting and gaming industry conference and trade show...

Inaugural SBC Awards North America to honor best of sports betting and igaming industry

SBC, the leading international gambling industry events organizer, has announced the launch of the inaugural SBC Awards North America, which will take place in...

FSB showcases new product line-up and fresh team at NIGA trade show

This week’s National Indian Gaming Association (NIGA) trade show, taking place at Caesars Palace, Las Vegas, will see full tech-stack platform provider FSB present...

Elys Game Technology to showcase sports betting platform at NIGA trade show

Interactive gaming and sports betting technology firm Elys Game Technology Corp will use this week's National Indian Gaming Association (NIGA) trade show to showcase...

Sportradar: time to zoom out and take a wide-angle view of CPA

CPA (cost per acquisition) has been one of the industry’s favorite marketing metrics for a long time, with every sportsbook able to recite its...
Speaking at CasinoBeats Summit, Richard Schuetz believes gambling industry ‘harmonization’ can be achieved through the Gaming Knowledge Center

CBS: Gambling industry ‘harmonization’ can be achieved through the Gaming Knowledge Center

Many believe the gambling industry across the globe is at a crossroads right now in all areas of its business, and there are two...

CasinoBeats Summit: is igaming set to be the next big US gold rush?

The market potential for igaming in the US was the subject of debate at this week’s SBC CasinoBeats Summit in Malta. A panel of...
Episode 4 of Hot Paper Lantern (HPL Digital Sport)'s reach and retain webinar series with SBC and SBC Webinars, going into influencer marketing

The pros (and the cons) of influencer marketing

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on...

Event News

SBC Webinars: the convergence of emerging sports, media and in-game betting

As the betting industry continues to evolve in North America, operators and broadcasters aware of the financial boom that wagering can bring, are starting...

SBC Awards Latinoamérica shortlists highlight intense competition in the region

International operators Betcris, Betsson Group, Codere, and Kaizen Gaming lead the way in the race for the inaugural SBC Awards Latinoamérica, with multiple nominations...

SBC Summit Latinoamérica announces its first list of confirmed speakers

The first tranche of 20 speakers has been announced for next month’s SBC Summit Latinoamérica, and it includes senior executives from Betcris, La Tinka,...

SBC Summit North America confirms Soo Kim as keynote speaker

SBC Summit North America has secured the services of a major keynote speaker for the leading dedicated sports betting and igaming conference and tradeshow.  Soo...