Free-to-air sports channel SportyStuff TV has expanded its offering with the launch of US horse racing.
Every Sunday from 9:45pm, Mark Francis will host US horse racing coverage with Prairie Meadows in Iowa being the staple track and occasional action from Louisiana Downs.
“This is an interesting development for our audience, the channel’s first coverage of overseas horse racing events,” commented Kevan Moretti, Chairman and CEO of SportyStuff TV.
“For this pilot, this new North American racing show will initially fill the late-night Sunday slot in our schedule, 21h45+, following on from the close of Sunday’s greyhound racing ‘RPGTV’ show. We hope the viewers will find the expansion of our late-night live sports and racing content exciting and compelling viewing.
“Following the recent SportyStuff TV Snooker 900 tournament announcement, there are further new programming announcements we can look forward to in the coming weeks.”
SportyStuff TV broadcasts greyhound racing seven evenings a week plus Saturday mornings and all-day Sundays. Darts coverage is shown on Monday to Friday mornings plus Thursday, Friday and Saturday evenings, while snooker coverage is expected to arrive in September.
Paul Witten, Commercial Director at SIS, added: “Delivering the high-quality racing action from Prairie Meadows to SSTV is an exciting move for SIS, taking our partnership with the broadcaster to new heights.
“Over the last 12 months, we have expanded our premium greyhound racing coverage with SSTV, ensuring our content reaches the widest possible audience.
“Our US content complements the existing offering that we provide to SSTV, meaning that viewers and bettors can immerse themselves in yet more first-class racing across the day, underpinned by SIS’s expertise in live pictures and data provision.”
Last month, Michele Fischer, Vice-President of SIS Content Services, explained to SBC Americas how new betting products can help operators maximize their opportunities in the US.