Ice Hockey

NHL appoints Low6 as official free-to-play gaming provider

Low6 will supply “highly innovative games” as part of a new agreement which has seen the firm selected as the official free-to-play gaming provider...
Fanatics

Fanatics deepens NHL jersey links ahead of sportsbook rollout

Fanatics has strengthened its partnership with the NHL by agreeing to become the authentic outfitter of on-ice uniforms and supplier of authentic jerseys at...
Climate Pledge Arena, Seattle Kraken home

Muckleshoot Indian Tribe becomes Seattle Kraken’s first-ever jersey patch sponsor

Muckleshoot Indian Tribe has secured a deal with Seattle Kraken and its stadium Climate Pledge Arena to become the NHL franchise’s first-ever jersey patch...
BetMGM has agreed to become the official sports betting partner of the Nashville Predators after reaching a multi-year deal with the team.

BetMGM seals sports betting partnership with Nashville Predators

BetMGM has agreed to become the official sports betting partner of the Nashville Predators after reaching a multi-year deal with the NHL franchise.Under the...
PokerStars has agreed to a “first of its kind” multi-year deal with the Detroit Red Wings, becoming the NHL franchise's official sponsor.

PokerStars becomes official sponsor of Detroit Red Wings

PokerStars has agreed to a “first of its kind” multi-year partnership with the Detroit Red Wings, becoming the official sponsor of the NHL franchise.The...
Sportradar has been selected by the NHL to power a refreshed NHL.TV, the league’s direct-to-consumer international OTT subscription service.

Sportradar selected by NHL to power revamped NHL.TV OTT service

Sports technology firm Sportradar has been selected by the National Hockey League (NHL) to power a refreshed NHL.TV, the league’s direct-to-consumer international OTT subscription...
BetMGM has launched a new commercial spot featuring hockey legend Wayne Gretzky and Edmonton Oilers captain, Connor McDavid.

BetMGM’s new TV Spot features NHL’s Wayne Gretzky & Connor McDavid

BetMGM has launched a new commercial campaign spot featuring hockey legend Wayne Gretzky and Edmonton Oilers captain, Connor McDavid, ahead of the start of...
BetMGM will produce NHL-themed online casino games such as roulette, blackjack, baccarat and Dream Catcher after agreeing a deal with the league

NHL online casino games set for BetMGM offering

BetMGM will produce NHL-themed online casino games such as roulette, blackjack, baccarat and Dream Catcher after agreeing a deal with the league.Developed in partnership...
The Ohio Casino Control Commission has conditionally approved several sportsbook licenses ahead of the market’s launch in January next year.

Ohio sports teams approved for sportsbook licenses

The Ohio Casino Control Commission has conditionally approved several sportsbook licenses ahead of the market’s launch in January next year, including licenses for several...
Gila River Resorts and Casinos has formed a multi-year partnership extension with the Arizona Coyotes, which sees the gaming operator’s branding adorned on the NHL’s home jerseys

Gila River Resorts & Casinos becomes first Native American NHL jersey sponsor

Gila River Resorts and Casinos has formed a multi-year partnership extension with the Arizona Coyotes, which sees the gaming operator’s branding adorned on the...

Event News

Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...
Loserball CEO Jonathan Gruber, who spoke with SBC Americas.

Q&A: Loserball’s Jonathan Gruber on entering a competitive gaming market

SBC Summit Americas 2026 in Ft. Lauderdale, Fla., provided key stakeholders from around the world an opportunity to discuss the landscape of online gaming.Loserball...

SBC Summit explores invisible KYC and AI-powered design in iGaming

SBC Summit 2026 will examine how operators can craft smoother, smarter and more engaging experiences for online casino players through its dedicated iGaming Product...

TAP Air Portugal named official airline partner of SBC Summit & Affiliate Leaders Summit

Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new...