BetRivers Lounge at Pittsburgh Penguins officially opens

The all-new BetRivers Lounge at Pittsburgh Penguins’ PPG Paints Arena opened at the weekend, just in time for the New Jersey Devils game. The...

Intelics and StatMuse form strategic AI partnership in US and global sports betting space

Performance marketing and analytics platform provider Intelitics has agreed a strategic partnership with StatMuse to become the artificial intelligence company’s exclusive monetization partner in...

FanDuel and MotorCity Casino agree gaming partnerships with Detroit’s Tigers and Red Wings

FanDuel Group and MotorCity Casino have agreed terms that will provide the sportsbook operator with official gaming partner status with the Detroit Tigers and...

Betway agrees six high-profile partnerships across NBA and NHL 

Betting and gaming brand Betway has formalized partnerships with six big name NBA and NHL teams in the US. The five NBA franchise tie-ups...

1/ST TECHNOLOGY extends brand partnership with Eddie Olczyk

1/ST TECHNOLOGY has agreed a three-year extension deal between Eddie Olczyk - the former NHL star-turned-broadcaster - and 1/ST BET, the official app of...

Sportradar enters into definitive agreement to acquire Synergy Sports

Sports data intelligence and sport entertainment solutions provider Sportradar has entered into a definitive agreement to acquire Synergy Sports, a pioneer in automated sports...

Sports IQ partners with IGT to provide odds and automated trading

US-focused odds maker and tech firm Sports IQ has secured a new multi-year partnership with International Game Technology PLC (IGT), under the terms of...

Bally’s appointed as Authorized Sports Betting Operator of the NBA

Land-based gaming and interactive entertainment firm Bally's Corporation has entered into a multi-year strategic partnership under the terms of which it becomes an Authorized...

Vegas Golden Knights forms multi-year partnership with UpickTrade

NHL club Vegas Golden Knights has formalized a multi-year partnership with Guadalajara-based sports recommendation service UpickTrade. Under the terms of the deal, which was announced...

Bally’s Corporation forms multi-year strategic partnership with NHL

Bally's Corporation, a leading US provider of land-based gaming and interactive entertainment, has formed a multi-year strategic partnership with the National Hockey League (NHL),...

Event News

SBC Webinars: The future of on-boarding customers in the US igaming sector

With the ever-changing igaming landscape in the US, it can be incredibly useful for an operator to know what to expect when it comes...
Taking part in SBC Webinars and HPL Digital Sport’s ‘Reach & Retain – Dynamic Marketing for the Long Game’ series, Senior Vice President of Marketing of HPL Digital Sport, Phil Leif, told the webinar panel that influencer marketing should be used to maximize the return on investment rather than as an audience growth tool.

SBC Webinars: “Use influencers to move product – 100%” – Phil Leif

Taking part in SBC Webinars and HPL Digital Sport’s ‘Reach & Retain – Dynamic Marketing for the Long Game’ series, Senior Vice President of...

Betcris announced as Platinum Headline Sponsor for SBC Summit Latinoamérica

Betcris has been confirmed as the Platinum Headline Sponsor of the inaugural SBC Summit Latinoamérica, the betting and gaming industry conference and trade show...

Inaugural SBC Awards North America to honor best of sports betting and igaming industry

SBC, the leading international gambling industry events organizer, has announced the launch of the inaugural SBC Awards North America, which will take place in...