NHL appoints Low6 as official free-to-play gaming provider
Low6 will supply “highly innovative games” as part of a new agreement which has seen the firm selected as the official free-to-play gaming provider...
Fanatics deepens NHL jersey links ahead of sportsbook rollout
Fanatics has strengthened its partnership with the NHL by agreeing to become the authentic outfitter of on-ice uniforms and supplier of authentic jerseys at...
Muckleshoot Indian Tribe becomes Seattle Kraken’s first-ever jersey patch sponsor
Muckleshoot Indian Tribe has secured a deal with Seattle Kraken and its stadium Climate Pledge Arena to become the NHL franchise’s first-ever jersey patch...
BetMGM seals sports betting partnership with Nashville Predators
BetMGM has agreed to become the official sports betting partner of the Nashville Predators after reaching a multi-year deal with the NHL franchise.Under the...
PokerStars becomes official sponsor of Detroit Red Wings
PokerStars has agreed to a “first of its kind” multi-year partnership with the Detroit Red Wings, becoming the official sponsor of the NHL franchise.The...
Sportradar selected by NHL to power revamped NHL.TV OTT service
Sports technology firm Sportradar has been selected by the National Hockey League (NHL) to power a refreshed NHL.TV, the league’s direct-to-consumer international OTT subscription...
BetMGM’s new TV Spot features NHL’s Wayne Gretzky & Connor McDavid
BetMGM has launched a new commercial campaign spot featuring hockey legend Wayne Gretzky and Edmonton Oilers captain, Connor McDavid, ahead of the start of...
NHL online casino games set for BetMGM offering
BetMGM will produce NHL-themed online casino games such as roulette, blackjack, baccarat and Dream Catcher after agreeing a deal with the league.Developed in partnership...
Ohio sports teams approved for sportsbook licenses
The Ohio Casino Control Commission has conditionally approved several sportsbook licenses ahead of the market’s launch in January next year, including licenses for several...
Gila River Resorts & Casinos becomes first Native American NHL jersey sponsor
Gila River Resorts and Casinos has formed a multi-year partnership extension with the Arizona Coyotes, which sees the gaming operator’s branding adorned on the...
Event News
Standing out in a crowded market: SBC Summit adds Marketing & CX Track to...
SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its...
SBC Summit strengthens startup focus with BettingStartups collaboration
SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Summit’s Player Experience Academy explores engagement and its limits
SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...