Ice Hockey

NHL appoints Low6 as official free-to-play gaming provider

Low6 will supply “highly innovative games” as part of a new agreement which has seen the firm selected as the official free-to-play gaming provider...
Fanatics

Fanatics deepens NHL jersey links ahead of sportsbook rollout

Fanatics has strengthened its partnership with the NHL by agreeing to become the authentic outfitter of on-ice uniforms and supplier of authentic jerseys at...
Climate Pledge Arena, Seattle Kraken home

Muckleshoot Indian Tribe becomes Seattle Kraken’s first-ever jersey patch sponsor

Muckleshoot Indian Tribe has secured a deal with Seattle Kraken and its stadium Climate Pledge Arena to become the NHL franchise’s first-ever jersey patch...
BetMGM has agreed to become the official sports betting partner of the Nashville Predators after reaching a multi-year deal with the team.

BetMGM seals sports betting partnership with Nashville Predators

BetMGM has agreed to become the official sports betting partner of the Nashville Predators after reaching a multi-year deal with the NHL franchise.Under the...
PokerStars has agreed to a “first of its kind” multi-year deal with the Detroit Red Wings, becoming the NHL franchise's official sponsor.

PokerStars becomes official sponsor of Detroit Red Wings

PokerStars has agreed to a “first of its kind” multi-year partnership with the Detroit Red Wings, becoming the official sponsor of the NHL franchise.The...
Sportradar has been selected by the NHL to power a refreshed NHL.TV, the league’s direct-to-consumer international OTT subscription service.

Sportradar selected by NHL to power revamped NHL.TV OTT service

Sports technology firm Sportradar has been selected by the National Hockey League (NHL) to power a refreshed NHL.TV, the league’s direct-to-consumer international OTT subscription...
BetMGM has launched a new commercial spot featuring hockey legend Wayne Gretzky and Edmonton Oilers captain, Connor McDavid.

BetMGM’s new TV Spot features NHL’s Wayne Gretzky & Connor McDavid

BetMGM has launched a new commercial campaign spot featuring hockey legend Wayne Gretzky and Edmonton Oilers captain, Connor McDavid, ahead of the start of...
BetMGM will produce NHL-themed online casino games such as roulette, blackjack, baccarat and Dream Catcher after agreeing a deal with the league

NHL online casino games set for BetMGM offering

BetMGM will produce NHL-themed online casino games such as roulette, blackjack, baccarat and Dream Catcher after agreeing a deal with the league.Developed in partnership...
The Ohio Casino Control Commission has conditionally approved several sportsbook licenses ahead of the market’s launch in January next year.

Ohio sports teams approved for sportsbook licenses

The Ohio Casino Control Commission has conditionally approved several sportsbook licenses ahead of the market’s launch in January next year, including licenses for several...
Gila River Resorts and Casinos has formed a multi-year partnership extension with the Arizona Coyotes, which sees the gaming operator’s branding adorned on the NHL’s home jerseys

Gila River Resorts & Casinos becomes first Native American NHL jersey sponsor

Gila River Resorts and Casinos has formed a multi-year partnership extension with the Arizona Coyotes, which sees the gaming operator’s branding adorned on the...

Event News

SBC Summit Affiliate

Conversion Conf agenda to tackle scale, growth & AI at Affiliate Leaders Summit 2026

From building stronger teams and finding new traffic sources to working out where AI can genuinely make a difference, Affiliate Leaders Summit 2026 will...
SBC Summit keynote

Delegates flock to SBC Summit as Super Stage tickets in demand following Michael Jordan,...

LISBON, Portugal — Following the announcement that Michael Jordan, Carsten Koerl and Jason Robins will headline SBC Summit 2026's opening keynote on September 29,...
SBC Summit banner image

SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy

SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...
InsightPlay.ai partners with SBC Summit 2026

SBC names InsightPlay.ai official AI solutions partner for SBC Summit 2026

InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026. The firm deepens its partnership with SBC through the deployment of...