Fluminense extends sponsorship agreement with Betano through 2025

Brazilian top-flight soccer club Fluminense has agreed to extend its sponsorship deal with sportsbook Betano until June 2025.
Image: Celso Pupo/Shutterstock

Brazilian top-flight soccer club Fluminense has agreed to extend its sponsorship deal with sportsbook Betano until June 2025.

Under the terms of the extension, Betano, the online platform of Kaizen Gaming will continue to be featured on the Fluminense jersey, in addition to the club’s advertising boards, flutv (with naming rights of Boteco Tricolor), and various activations for fan engagement.

The initial sponsorship agreement between the two parties began in June last year.

“The renewal of this sponsorship contract, with two new bases, brings Betano and Fluminense even closer,” commented Mário Bittencourt, President of Fluminense.

“Betano has stood out on the scene for daring and professionalism. It is present on several fronts and always with great care.

“This new stage of master sponsorship is proof of the strength of the club’s brand and that we honor our marketing commitments with our sponsors. Our vision is that joining forces will make Fluminense stronger and stronger.”

The sportsbook’s Brazil Country Manager, Alexandre Fonseca, added that the renewal signals the company’s desire to seek long-term partnerships in the country.

Fonseca said: “The renewal of the sponsorship agreement is a clear demonstration of Betano’s intentions for the Brazilian market, always seeking solid and lasting partnerships. 

“The extension of the contract with Fluminense allows even more investments and activations with the club’s fans, further increasing the synergy between club and brand.”