Sports media group Better Collective has formed a partnership with midwestern news service Chicago Tribune to provide sports betting news and tips for its readers.
Under the terms of the deal, Better Collective will provide chicagotribune.com readers with betting odds and tips for sports fixtures, analysis of teams and players, and links to sports betting platforms.
The group penned a similar deal back in June with the Philadelphia Inquirer whilst it also supplies content to the New York Post.
Marc Pedersen, VP and CEO of Better Collective US, said: “The Midwest and Chicago have so many great sports fans of different types of sports.
“We are very happy that we can bring engaging content, data and tips to dedicated readers of the Chicago Tribune that want to learn more about sports and sports betting.”
The deal will be co-branded with Better Collective’s subsidiary firm Action Network, which will use its in-depth analytics and data points to help readers make more informed decisions on placing their bets.
Chad Millman, Chief Content Officer of Action Network added: “As a Chicagoland native, I know local sports fans have a hunger for expert sports betting information.
“That’s why we’re thrilled to partner with the region’s most respected news authority, delivering together the depth and breadth of content readers have always appreciated from The Trib.”
The launch of the integration is expected by the end of August, just in time to begin preview coverage of the upcoming NFL season. With the Chicago Bears proudly representing Chicago and the wider Illinois state in the NFL, the partnership will aim to keep readers informed on the best bets to place on their favorite sports teams.
Mitch Pugh, Executive Editor of The Chicago Tribune, concluded: “Our readers depend on The Trib for sports news and information, and the recent expansion of legalized sports gambling in our readership area makes this partnership with Better Collective a timely way to serve our readers.”
