SBC Americas is a leading gambling news portal reporting the biggest news stories from the betting and gaming world in North America. 

With news articles on sports betting and iGaming operators, providers, suppliers, affiliates, regulators and more, SBC Americas promises to keep you on top of the U.S. gambling industry and the latest developments in legislation, regulation, compliance and business news. 

The SBC Americas editorial team also produces a daily newsletter, ensuring the biggest and most important gambling news articles land directly in your email inbox.

Rasmus Sojmark – Chief Executive Officer

Rasmus Sojmark is the driving force behind SBC, a company he founded in 2009 with a singular ambition: to unite senior leaders within the betting and gaming sectors; creating a powerful ecosystem for knowledge sharing and strategic partnerships. The 140 strong people business has grown into a multifaceted enterprise encompassing industry-leading events and media channels.

The event business, SBC Events, has experienced remarkable growth under Sojmark’s leadership and strategic guidance. The 2025 edition of the flagship event in Lisbon welcomed an impressive 30,000 industry professionals and 700 exhibitors, a testament to its increasing importance – solidifying SBC Summit’s status as the “Greatest Show in Gaming” for the sector.

Complementing its thriving events division, Sojmark has built the largest gaming industry business SBC Media. The business includes 14 news and media portals (sbc-media.com), ranging from global and regional industry news sources to magazines such as SBC Leaders and Affiliate Leaders.

Demonstrating his entrepreneurial drive, Sojmark was part of the founding team and shareholder of the renowned software supplier EveryMatrix, as well as odds-prediction platform Oddslife. During this time he received multiple industry accolades, including EGR Awards for innovation and rising talent, and back-to-back iGB Affiliate Awards for his work as commercial director for odds comparison platform at BetBrain.com.

Andrew McCarron – Managing Director

Andrew McCarron started in journalism in 1998. He hasn’t stopped since. After roles at Coinslot International, Coinslot Review & Euroslot Worldwide, he was the first editor of Betting Business when it launched in 2004. Ten years later he joined SBC as MD where he helped launch the Sport Global range of media sites and events.

Adam Candee – Editor

Adam is the editor for SBC Americas, covering news from throughout the North American gaming industry.

Adam earned national and regional awards as a newspaper reporter at the Las Vegas Sun and Arizona Daily Sun for breaking news, feature, and opinion writing. He is a two-time Arizona sports columnist of the year and a Golf Writers Association of America honoree. His team at 8 News Now earned the Edward R. Murrow Award as the best TV news website in the country in 2013.

Adam has been cited as an industry source by NBC News, NPR, the Minneapolis Star Tribune, the New York Daily News, dcist, and the San Francisco Chronicle.

A proud graduate of Northern Arizona University, Adam volunteers as an editor for Kiva, a non-profit that specializes in microfinance in underprivileged parts of the world. Reach him at [email protected].

Tom Nightingale – Senior Journalist

A writer and editor with a range of news, sports, and gambling reporting experience over the last decade-plus, Tom is a senior business journalist for SBC’s SBC Americas and Canadian Gaming Business.

When he’s not keeping his ear to the ground for North American gambling industry developments, he’s probably listening to the kind of rock music your dad likes.

You can reach Tom for editorial enquiries, story suggestions or rock recommendations at [email protected]

Justin Byers – Business Journalist

Justin previously worked at Front Office Sports as a Business Writer with stops at FanSided, the Indianapolis Star, Covers, Gambling Group, and Stacker Media.

He received his B.A. in Political Science from Emmanuel College and M.A. in Sports Journalism from Indiana University.

You can find Justin at [email protected]

Ted Menmuir – Editor-at-Large

Ted Menmuir serves as Editor-at-Large at SBC Media, where he leads feature news coverage across the network’s global portfolio of gambling industry publications, including SBC Leaders Magazine and the iGaming Daily podcast.

Previously, Ted was the founding editor of SBCNews.co.uk, a role he held from 2013 until 2025, helping establish it as a leading source for B2B betting and gaming news.

You can find Ted at [email protected]

Martyn Elliott – Media Director

Martyn Elliott is Media Director for SBC Media, a role which involves the management of the delivery of multimedia content, the SBC Digital online conference series, SBC Leaders and Affiliate Leaders magazines, and all commercial editorial content.

He has more than 20 years’ experience as a journalist writing about business and sport for news agencies and multiple publications, with the sports betting industry a primary focus of much of his work.

You can find Martyn at [email protected]

Craig Davies – Senior Media Manager

An experienced iGaming journalist, Craig has been part of the editorial team at SBC since 2017, joining SBC Media after an extensive freelance career.

A graduate of the University of Central Lancashire, Craig works directly with SBC’s premium media clients, telling their stories via interviews, feature editorials and more.

Having served on the newsdesk with SBC News and CasinoBeats (now iGaming Expert), the latter he led as Editor for three years, Craig is a well-rounded industry journalist. After six years covering industry news, Craig moved up to head the media team in 2023.

You can contact Craig at [email protected]

Charlie Horner – Media Manager

A Bachelor of Arts in Journalism from the University Leeds, Charlie joined SBC Media straight after graduation, beginning at first covering the industry in North America on SBC Americas and Canadian Gaming Business.

Charlie moved over to the media team to work directly with SBC Media’s clients in January of 2024, and has since become a fixture across the network, expanding his coverage to feature content across the global gaming industry.

In addition to his feature work with clients, Charlie has also served as the editor of the Canadian Gaming Business magazine, and is currently the editor of the Affiliate Leaders magazine.

As well as his written work, Charlie is also a regular guest on the iGaming Daily podcast, joining SBC Americas editor Jessica Welman to cover US & Canada news on a weekly basis.

Charlie can be found at [email protected]

Fernando Noodt – Media Manager

Based in Buenos Aires, Argentina, Fernando has been working in the gaming industry since 2017.

He joined SBC in 2021 and has been contributing to the growth of the Media division through its different outlets. You can also find him hosting some episodes of the iGaming Daily podcast.

You can find Fernando at [email protected]

James Ross – Media Manager

James is a Media Manager at SBC with more than six years of experience in the sports betting and iGaming industries. He began his career in business journalism covering the casino sector before moving into multimedia, where he served as Multimedia Editor and created iGaming Daily – the industry’s first and only daily iGaming news podcast. He’s now shifted his focus back to editorial and clients as a Media Manager.

Outside of work, James is an avid collector of retro video games and occasionally streams gameplay when time allows. Much of his free time, however, is spent embracing family life – keeping a watchful eye on a toddler determined to test the laws of gravity, and adjusting to life with a newborn who has strong opinions about sleep schedules.

You can find James at [email protected]

Ana Maria Menezes – Researcher

Ana Maria is a Researcher at SBC Media, responsible for gathering and analysing global market data to build and maintain SBC’s databases. She also leads multilingual multimedia content projects in Portuguese, Spanish and English.

Luke Walters – Multimedia Lead

A multimedia producer with a background in video, storytelling and digital content, Luke leads SBC Media’s multimedia output across podcasts, social and digital platforms. He works closely with editorial and commercial teams to develop engaging, scalable formats that connect the global betting and gaming industry.

When he’s not recording podcasts, editing content or planning new formats, he’s usually watching films, testing new equipment, or figuring out how to make high-end content on low budgets.

You can reach Luke for podcast opportunities, multimedia projects or content ideas at [email protected]

Anaya McDonald – Podcast Producer

Anaya McDonald is a Podcast and Multimedia Producer with three years of experience in the iGaming and gambling sector. She produces industry-leading shows including iGaming Daily, Safe Bet Show, and SBC Leaders, and assists on wider multimedia productions, handling guest coordination, editing, sound monitoring and voiceover work.

With a First Class Honours degree in Acting and as a Prince William BAFTA bursary recipient, she brings strong storytelling expertise to every project, including professional voiceovers for brands such as Cadbury. She is passionate about leading new podcasts and multimedia launches in the industry.

You can reach Anaya for all things podcasts at [email protected]

John Cook – Commercial Director

Commercial Director at SBC Media, John is an experienced and highly creative sales specialist.

Joining SBC after a fifteen year career in the financial services industry, including ten years as Commercial Director of Central Banking Publications at Infopro Digital, John has been with SBC since January of 2023.

Leading the commercial team at SBC Media, John and his team work directly with SBC Media’s range of clients, providing creative and unique solutions to help them tell their story, increase their brand visibility and generate new leads in new and innovative ways.

To contact John, email [email protected]