Major leagues and broadcasters form group to police sports betting ads
The major leagues have opened their arms to sports betting after initially pushing against it, but a new announcement indicates they are trying to...
bet365 secures MLB visibility with Colorado Rockies partnership
MLB franchise Colorado Rockies has penned a three-year deal with bet365 to promote the sportsbook’s brand across its stadium and TV broadcasts.Running until 2026,...
Bally’s Corporation signs off on MiLB media and fantasy partnership
Bally’s Corporation has confirmed its multi-year agreement with Minor League Baseball (MiLB) to become the league’s first national media rightsholder and fantasy gaming partner. Under...
‘A fun challenge’ – Sportsbooks can hit a home run with MLB rule changes
With a new season comes new hopes. New expectations. New players. And, perhaps most importantly, new rules. Major League Baseball (MLB) 2023 is set to...
FanDuel ‘delighted’ as MLB official partnership deal struck
FanDuel has put pen to paper to become a co-exclusive official sports betting partner of MLB as it seeks to solidify its brand amongst...
Former MLB star pleads guilty to lying to officers after illegal gambling probe
Yasiel Puig, a former MLB player, has agreed to plead guilty to lying to federal law enforcement officials who were investigating him over allegations...
Mattress Mack wins record-breaking $75m after Houston Astros World Series win
Jim ‘Mattress Mack’ McIngvale has made US sports betting history by winning a record $75m following the Houston Astros defeating the Philadelphia Phillies over...
BetMGM becomes Cincinnati Reds’ official sports betting partner
BetMGM has agreed to become the official sports betting partner of the MLB’s Cincinnati Reds ahead of next January’s launch of legalized sports betting...
Simplebet: New records set in MLB regular season betting
Simplebet, a sports micro-betting technology provider, has seen record-setting betting during the 2022 Major League Baseball season.Supplying in-play offerings for the likes of DraftKings,...
Ohio sports teams approved for sportsbook licenses
The Ohio Casino Control Commission has conditionally approved several sportsbook licenses ahead of the market’s launch in January next year, including licenses for several...
Event News
Conversion Conf agenda to tackle scale, growth & AI at Affiliate Leaders Summit 2026
From building stronger teams and finding new traffic sources to working out where AI can genuinely make a difference, Affiliate Leaders Summit 2026 will...
Delegates flock to SBC Summit as Super Stage tickets in demand following Michael Jordan,...
LISBON, Portugal — Following the announcement that Michael Jordan, Carsten Koerl and Jason Robins will headline SBC Summit 2026's opening keynote on September 29,...
SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy
SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...
SBC names InsightPlay.ai official AI solutions partner for SBC Summit 2026
InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026. The firm deepens its partnership with SBC through the deployment of...