Major leagues and broadcasters form group to police sports betting ads
The major leagues have opened their arms to sports betting after initially pushing against it, but a new announcement indicates they are trying to...
bet365 secures MLB visibility with Colorado Rockies partnership
MLB franchise Colorado Rockies has penned a three-year deal with bet365 to promote the sportsbook’s brand across its stadium and TV broadcasts.Running until 2026,...
Bally’s Corporation signs off on MiLB media and fantasy partnership
Bally’s Corporation has confirmed its multi-year agreement with Minor League Baseball (MiLB) to become the league’s first national media rightsholder and fantasy gaming partner. Under...
‘A fun challenge’ – Sportsbooks can hit a home run with MLB rule changes
With a new season comes new hopes. New expectations. New players. And, perhaps most importantly, new rules. Major League Baseball (MLB) 2023 is set to...
FanDuel ‘delighted’ as MLB official partnership deal struck
FanDuel has put pen to paper to become a co-exclusive official sports betting partner of MLB as it seeks to solidify its brand amongst...
Former MLB star pleads guilty to lying to officers after illegal gambling probe
Yasiel Puig, a former MLB player, has agreed to plead guilty to lying to federal law enforcement officials who were investigating him over allegations...
Mattress Mack wins record-breaking $75m after Houston Astros World Series win
Jim ‘Mattress Mack’ McIngvale has made US sports betting history by winning a record $75m following the Houston Astros defeating the Philadelphia Phillies over...
BetMGM becomes Cincinnati Reds’ official sports betting partner
BetMGM has agreed to become the official sports betting partner of the MLB’s Cincinnati Reds ahead of next January’s launch of legalized sports betting...
Simplebet: New records set in MLB regular season betting
Simplebet, a sports micro-betting technology provider, has seen record-setting betting during the 2022 Major League Baseball season.Supplying in-play offerings for the likes of DraftKings,...
Ohio sports teams approved for sportsbook licenses
The Ohio Casino Control Commission has conditionally approved several sportsbook licenses ahead of the market’s launch in January next year, including licenses for several...
Event News
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...
Q&A: Loserball’s Jonathan Gruber on entering a competitive gaming market
SBC Summit Americas 2026 in Ft. Lauderdale, Fla., provided key stakeholders from around the world an opportunity to discuss the landscape of online gaming.Loserball...
SBC Summit explores invisible KYC and AI-powered design in iGaming
SBC Summit 2026 will examine how operators can craft smoother, smarter and more engaging experiences for online casino players through its dedicated iGaming Product...
TAP Air Portugal named official airline partner of SBC Summit & Affiliate Leaders Summit
Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new...