Codere has grown its sponsorship agreement with Club Atlético River Plate, becoming the main sponsor of the Argentine soccer club.
The sportsbook was presented as the main sponsor of the club during a press conference at the Más Monumental stadium on Thursday, revealing its placement on the front of the official game and training shirt.
The initial sponsorship deal between Codere and River Plate began in July 2021 when the sportsbook agreed to become the official bookmaker of the club until August 2025.
The sportsbook notes that this collaboration means both parties have achieved “greater rapprochement with the Argentine public, thanks to the different initiatives and experiences”.
“We are very proud to be featured on the front of the Club Atlético River Plate jersey and convinced that in this new stage we will continue to promote our brand together, as well as providing the Argentine public with the best entertainment omnichannel,” commented Carlos Sabanza, Head of Sponsorships at Codere.
“We are aware of the responsibility that we acquire with our presence on the front of a shirt like River’s and for this reason, we will put all our efforts into continuing to grow together and achieve our goals. At Codere, we are convinced that this will continue to be an even more fruitful alliance and that we have made a winning bet by joining our paths.”
Jorge Brito, President of Club Atlético River Plate, added: “Codere is a sponsor that we already know and with whom we have gone through a very important journey. It is a source of pride that such a prestigious international brand continues to trust in River and that it chooses to enlarge the agreement and be our ‘Main Sponsor’.
“We are very happy with this new opportunity that has been generated so that River and Codere can strengthen each other”.
Codere’s Latin American Growth
Codere added that the sponsorship deal with River Plate is part of its brand building in Latin America. In December last year, it became the first gaming operator in the region to be listed on the Nasdaq stock exchange.
Codere Online’s Chief Marketing Officer, Alberto Telias, stated: “Our growth project in Latin America has been consolidating little by little, supported by the football sponsorships of Club Atlético River Plate, Club de Fútbol Monterrey Rayados, and Real Madrid CF strengthening our relationship with River becoming ‘Main Sponsor’ it is a great step to continue building the Codere brand in the country.”