Caesars primes for Super Bowl with prop bets and ad campaign
Caesars Entertainment Inc has launched its prop betting menu for Super Bowl LVI on its sportsbook, whilst also announcing its Big Game advertising debut.
Now...
PointsBet Canada partners with Alpine Canada Alpin
PointsBet Canada has agreed to a multi-year partnership with Alpine Canada Alpin (ACA), the governing body for alpine, para-alpine, and ski cross racing in...
MGM Resorts and BetMGM extend partnership with NHL
MGM Resorts International and BetMGM have announced a multi-year extension of their partnership with the National Hockey League (NHL).
The partnership is extended as MGM...
Sportradar Integrity Services builds on leading US presence with Athletes Unlimited agreement
Global sports integrity solutions provider Sportradar Integrity Services - a division of Sportradar - has entered into a multi-year integrity services agreement with Athletes...
PlayUSA projects $1bn to be wagered on Super Bowl LVI
PlayUSA, which provides news and analysis of the US gaming industry, is projecting that $1bn will be legally wagered on Super Bowl LVI at...
Stake.com partners with Argentine soccer icon Sergio Aguero
Cryptocurrency betting and gaming operator Stake.com has agreed to a multi-year partnership deal with former Manchester City and Argentina soccer striker Sergio Aguero.
Aguero joins...
FanDuel to open sportsbook inside Chicago’s United Center
FanDuel Group is planning to open a sportsbook lounge inside the United Center, Chicago’s most iconic arena, pending necessary approvals being obtained, including from...
OpenBet and SportCast ready to serve up a feast of Big Game betting action
Sports betting entertainment specialist OpenBet and its pioneering SportCast business have unveiled their comprehensive technology, content and trading offering for the “Big Game” –...
BetMGM opens Washington Nationals retail sportsbook
BetMGM has announced the opening of the first retail sportsbook connected to a Major League Baseball stadium through its partnership with the Washington Nationals.
The...
TheLines: LA Rams open as favorites to win Super Bowl
Following the conclusion of the NFL Conference Championship games on Sunday, the Los Angeles Rams have opened as favorites to win Super Bowl 56,...
Event News
Global Gaming Women’s Breakfast: A tradition of empowerment at SBC Summit NA
At SBC events, the Global Gaming Women Breakfast Meetup has become a cherished tradition. With more women from diverse industry backgrounds participating in conferences,...
Dolby Millicast to discuss the power of real-time livestreaming
Tomorrow , SBC Webinars are hosting "Maximize your player engagement and profits with real-time streaming" in partnership with livestreaming experts, Dolby Millicast. Airing live...
Jesse Learmonth has two tips for pitch contest participants
The First Pitch competition is always a highlight of SBC Summit North America and this year's contest will be no exception. And nobody knows...
Headliners announced for SBC Summit North America 2024
SBC Summit North America will feature a powerhouse lineup of conference headliners, covering everything from legislative insights to the future of women's sports, at...