PointsBet Canada has agreed to a multi-year partnership with Alpine Canada Alpin (ACA), the governing body for alpine, para-alpine, and ski cross racing in Canada.
Under the terms of the deal, PointsBet will become the official sportsbook of ACA, commencing with the current 2021-2022 season.
Therese Brisson, Alpine Canada’s CEO and President, commented: “Alpine Canada is thrilled to welcome PointsBet to the ACA corporate family. They are a true Canadian operator in an exciting emerging space, and their support of athletes and the ski community in Canada is a wonderful reflection of that.”
Alpine Canada is home to the national alpine, para-alpine, and ski cross teams, supporting several Olympic, Paralympic, World Cup, World Championship, and X Games winners. ACA is currently in the top-10 world ranking in alpine (#10), para-alpine (#3), and ski cross (#1) disciplines and houses the reigning Olympic gold medalists in men’s and women’s ski cross.
Scott Vanderwel, CEO of PointsBet Canada, stated: “PointsBet Canada is committed to bringing our nation’s fans gold medal experiences, and we are excited to be partnering with our world-class Canadian skiers as they follow their dreams and represent our great country on the world stage.”
Back in January, PointsBet Canada agreed to a multi-year content collaboration with the Trailer Park Boys, as well as a multi-year deal to become the NHL Alumni Association’s exclusive sports betting partner in Canada and its official partner in the US.
“It was important for ACA to partner with an operator that had a stellar track record as a safe, legal market operator,” noted Mags Doehler, VP Partnerships and Marketing at Alpine Canada.
“As Alpine Canada was considering a sportsbook partnership, we made it a priority that they be Canadian-based and completely committed to safe, legal, responsible gaming and PointsBet Canada checked all of the boxes.”
Nic Sulsky, Chief Commercial Officer of PointsBet Canada, added: “Having lived in Mont-Tremblant, I loved watching and cheering on world champions like Erik Guay. The speed and excitement of ski racing is unparalleled, which is why we jumped at the opportunity to partner with Alpine Canada.
“I cannot wait to cheer on the twenty-one skiers nominated to represent Canada at the Beijing 2022 Olympics and beyond, just like I did when the Canadian Cowboys were dominating the World Cup circuit.”
