Sports Information Services (SIS), a multi-channel supplier of 24/7 live betting services, has extended its deal with Codere to distribute its live racing channels to the operator’s customer base in Argentina.
The existing deal sees SIS supply its racing content to Codere’s Spanish and Mexican online operations.
Under the terms of the extension, Codere’s online customers in Argentina will now have access to premium and exclusive live UK and Irish horse racing, international meetings from Canada, Czech Republic, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Singapore, Spain, and the US, as well as UK, Irish and North American greyhound racing.
More than 65,000 live horse and greyhound racing events each year from over 165 racecourses and tracks across five continents will be delivered by SIS to Codere’s Argentine operation.
SIS’ live racing action is broken up by virtual racing as well, offering Codere short-from profitable content during the day with a betting event every three minutes.
Angel Calderón, Digital Sales Manager at SIS, stated: “Having worked closely with Codere, we’re thrilled to be extending our partnership with them and to be delivering our market-leading horse and greyhound racing action from around the world to their online customers in Argentina.
“With an event available to bet on every three minutes, we’re confident that Codere’s customers will engage with the multiple betting opportunities that our 24/7 Live Betting Channels provide, with the product set to drive incremental revenues for the operator.”
SIS’s 24/7 live betting channels are provided as an end-to-end solution with live streamed pictures, data, on-screen graphics with betting triggers, and a range of markets and prices.
Codere’s online customers in Argentina will also be able to watch races without having to place a bet before the event through SIS’s Watch and Bet model.
Borja Mata, Supplier Relationship Manager at Codere, added: “We’re delighted to be extending our existing relationship with SIS and look forward to delivering an enhanced racing offering to our online customers in Argentina.
“With SIS leading the way when it comes to coverage of the world’s best horse and greyhound racing, this is a deal that made perfect sense to us, and we’re sure our Argentine customers will enjoy the multiple quick-fire betting opportunities on offer from the 65,000 live events a year now available to them.”