Sports - archive

The sports view on sports betting

Betway has agreed to a multi-year partnership with the Milwaukee Bucks, becoming the official gaming partner of the NBA franchise.

Betway becomes official gaming partner of Milwaukee Bucks

Online betting and gaming firm Betway has agreed to a multi-year partnership with the Milwaukee Bucks, becoming the official gaming partner of the NBA...
SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.

SportsHandle: That was the week that was in US sports betting

SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.The New York Times Tackles Sports Betting And Loses Its...
Cryptocurrency betting and gaming operator Stake.com has expanded its partnership with mixed martial arts organization UFC.

Stake.com expands betting partnership with UFC to cover Brazil

Cryptocurrency betting and gaming operator Stake.com has expanded its partnership with mixed martial arts organization UFC.Building upon the existing deal between the two parties,...
Paysafe’s Zak Cutler, CEO of North America iGaming, has reflected on how Super Bowl LVI will be a defining moment for all areas of the sports betting industry.

Paysafe: Super Bowl will be a defining moment for US sports betting industry

When Super Bowl LVI takes place on Sunday, it could produce unprecedented handles for sportsbooks across the US as a record amount of people...
Fubo Gaming has sealed a market access agreement with the Cleveland Cavaliers, making Fubo Sportsbook an official mobile sports betting partner of the team.

Fubo Gaming gains Ohio market access with Cleveland Cavaliers

Fubo Gaming, a subsidiary of fuboTV Inc, has announced a market access agreement with the Cleveland Cavaliers, making Fubo Sportsbook an official mobile sports...
Ontario Lottery and Gaming Corporation (OLG) is gearing up for Super Bowl LVI by launching its new digital sports betting show called Game Plan hosted by four-time Super Bowl champion Joe Montana

OLG strengthens Super Bowl content with new digital sports show

Ontario Lottery and Gaming Corporation (OLG) is gearing up for Super Bowl LVI by launching its new digital sports betting show called Game Plan...

Rick Wolf: free-to-play games – the key to converting your audience

Rick Wolf, Spotlight Sports Group Senior VP B2B Partnerships, discusses how free-to-play games, expert tech and fantasy sports are key factors to consider when...
SBC Americas spoke with Tony DiTommaso of IGT PlaySports Trading Advisory Team to get his take on the role and popularity of prop bets in the Super Bowl.

IGT PlaySports: Sportsbooks across US ready for super-sized prop menus

With the Super Bowl now just days away, sports betting professionals across the US are doing their part to prepare for the country’s highest-volume...
Ahead of Super Bowl LVI, SBC Americas caught up with several sports betting industry executives to understand how they’ve approached this year’s game.

Super Bowl LVI: Betting trends to emerge from the Big Game

The biggest event in the US sports calendar presents huge opportunities for the legalized sports betting operators to attract new customers and achieve business...
Sports betting technology firm PlayUp has agreed to become the first sports gaming partner of Panther City Lacrosse Club.

PlayUp becomes sports gaming partner of Panther City Lacrosse Club

Sports betting technology firm PlayUp has agreed to become the first sports gaming partner of Panther City Lacrosse Club.In a deal believed to be...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...