Rush Street Interactive (RSI) Inc has announced that its BetRivers sportsbook is an official partner of the NBA’s New Orleans Pelicans.
The new partnership will see BetRivers signage appear throughout the Smoothie King Center including the front row of courtside seats, and courtside ticket holders’ exclusive Chairman’s Club has been rebranded to the BetRivers Chairman Lounge and updated with live odds boards.
Richard Schwartz, CEO of RSI, commented: “The Pelicans partnership and BetRivers Chairman Lounge is an RSI investment to enhance fans’ watching and wagering experiences inside the Smoothie King Center, as well as emphasize our commitment to Louisiana sports throughout the state.
“We are thrilled to have our BetRivers sportsbook in the Bayou State and are proud to be the official partner of the New Orleans Pelicans, with its core of young, talented players and exciting future.”
Dennis Lauscha, President of the New Orleans Pelicans, stated: “New Orleans and Louisiana are home to some of the most passionate sports fans in the country, and it was important for us to partner with an online sportsbook such as BetRivers that delivers the high-quality experience that these fans expect and deserve.
“We appreciate the support of RSI and BetRivers and look forward to their increased presence in the Smoothie King Center.”
BetRivers has also added two new brand ambassadors: former NFL wide receiver and winner of two Super Bowls, Brandon Stokley, and media veteran, Jimmy Ott.
From Lafayette, Louisiana, Stokley brings a wealth of NFL and college football knowledge to BetRivers. He is a former four-year letterman for the University of Louisiana at Lafayette Ragin’ Cajun football team, and he played in the NFL with the Indianapolis Colts, Baltimore Ravens, Denver Broncos, Seattle Seahawks, and New York Giants.
Stokley, who currently hosts a daily three-hour sports radio show in Denver, will provide BetRivers with football analysis and betting content.
Ott is an LSU Alumnus and has been a Baton Rouge sports radio and television personality since 1990. He currently hosts Jimmy Ott’s Gametime presented by BetRivers on ESPN Radio Baton Rouge and provides handicapping content to football fans.
Schwartz added: “We are excited to establish such strong local partnerships in Louisiana. We have a commitment to our sports betting enthusiasts to provide hometown sportsbooks with valuable and entertaining analysis from talent known locally, and we will continue to do that by building partnerships within each market where we have online sportsbooks.”
Earlier this year, RSI entered into an exclusive partnership with Mexican media conglomerate Grupo Multimedios to bring its online gaming platform to Mexico.