Caesars primes for Super Bowl with prop bets and ad campaign

Caesars Entertainment Inc has launched its prop betting menu for Super Bowl LVI on its sportsbook, whilst also announcing its Big Game advertising debut.
Image source: kovop58/Shutterstock

Caesars Entertainment Inc has launched its prop betting menu for Super Bowl LVI on its sportsbook, whilst also announcing its Big Game advertising debut.

Now live in 22 states and jurisdictions, 16 of which are mobile, Caesars Sportsbook’s prop bets offering will allow sports bettors to place wagers on several markets including the result of the opening coin toss, Super Bowl LVI MVP, the first player to score a touchdown, whether there will be a safety, and more.

The sportsbook has also incorporated the iconic Super Bowl wagering game, Super Bowl LVI Squares, into its app, allowing fans a chance to bet in a traditional Squares format and win if they predict the last digit of both teams’ final score, including overtime.

Ken Fuchs, Head of Sports at Caesars Digital, commented: “The Super Bowl is all about super-serving fans and sports bettors of all types. In addition to taking the biggest bets on the biggest markets, Caesars has been a trendsetter in creating props that resonate and generate a lot of fun for bettors.

“There’s a little something for everybody, including live props during the game, and we look forward to seeing a great matchup play out.”

Prop betting took off after two oddsmakers at Caesars Palace decided to offer 20/1 on 325-pound rookie defensive tackle William “The Refrigerator” Perry to score a touchdown in Super Bowl XX for the Chicago Bears. He had been used as a goal-line back during the 1985 regular season, scoring three times.

The public loved it and other books quickly jumped in, lowering the odds to 2/1. Perry went on to score a touchdown in the third quarter and the Super Bowl prop craze was born. As a tribute to this historic bet, Caesars will offer ‘The Fridge bet,’ a prop on whether a rostered defensive player will score an offensive touchdown in Super Bowl LVI.

The Rams opened as favorites to win Super Bowl LVI, according to analysts TheLines, which tracks odds in the US-regulated sports betting market.

Caesars Sportsbook will also make its Big Game advertising debut with a 30-second spot in the second quarter of Super Bowl LVI.

The spot introduces a new installment of the sportsbook’s popular “Caesar and Cleo” campaign and will feature actor and comedian JB Smoove, actress Halle Berry, and the iconic football family the Mannings (Archie, Cooper, Eli, Peyton).

Sharon Otterman, Chief Marketing Officer of Caesars Digital, stated: “Caesar is ready for his Super Bowl debut alongside Cleo and the ultimate football family, the Mannings. We’re an entertainment company first and foremost, but we are also storytellers, and this commercial gives us the unique opportunity to highlight family, fun, and football on the world’s biggest stage. We’re excited to debut the next episode of our iconic campaign and hope it will be the topic of conversation on Monday after the game.”

Caesars Sportsbook’s Super Bowl commercial was directed by Stacy Wall, who has led advertising projects for Sprint, Uber Eats, and Honda. Jeff Kling joined Wall to serve as Co-Writer & Executive Creative Director.

The sportsbook will also premiere two additional spots during the weekend of February 12-13. One will be a new 30-second spot featuring Halle Berry during the widely-loved Puppy Bowl, to support Best Friends Animal Society – a nonprofit dedicated to animal rescue and adoption.

The second advert will be the brand’s responsible gaming ad featuring the Mannings, promoting responsible gaming as well as the tools available on the Caesars Sportsbook app promoting entertainment alongside responsible play.

PlayUSA, which provides news and analysis of the US gaming industry, is projecting that $1bn will be legally wagered on Super Bowl LVI at US sportsbooks.