Ontario Lottery and Gaming Corporation (OLG) has penned a deal to ensure its Proline platform becomes the official retail lottery and sportsbook partner of the National Football League (NFL) ahead of Sunday’s Super Bowl LVI.
“As the sports betting landscape continues to evolve, we are excited to partner with OLG in Ontario with the opening of the sports betting market in Canada”, commented Gavin Kemp, NFL Director of Corporate Partnerships.
“OLG will bring NFL fans in the province a whole new experience in sports gaming entertainment. We look forward to working together to create new responsible and innovative ways for football fans to share in the action of the NFL.”
Following the partnership, exclusive football content will be broadcast on both OLG.ca and NFL’s digital platforms. Meanwhile, unique offers will be made available to Ontarian bettors through OLG’s Proline+ digital platform and exclusive player opportunities and experiences will be made available in the future.
Marking the Super Bowl, in which the Los Angeles Rams take on the Cincinnati Bengals on Sunday, the Proline sportsbook is offering new novelty markets including which team will score the longest touchdown?; Team to use first coach’s challenge; Who will be named the game MVP? and Coin toss; heads or tails?
“We are so excited to announce this partnership given that Proline is the only platform for sports bettors in Ontario to place legal, single event wagers and other exciting bets on the Super Bowl at both retail outlets and online at Proline+,” added Dave Pridmore, OLG’s Chief Digital and Strategy Officer.
“This exciting collaboration with a world-class organization like the NFL creates new sports entertainment experiences that give sports fans all across the province an incredible opportunity to get closer to the sport they love through exclusive, one-of-a-kind gameplay.”
