Sports - archive

The sports view on sports betting

jigsaw

Playmaker Capital bolsters senior team with three key US & LatAm hires

Playmaker Capital has made three hires across its US and Latin American operations, seeking to add expertise and experience to its senior leadership team.The...
Ice Hockey

NHL appoints Low6 as official free-to-play gaming provider

Low6 will supply “highly innovative games” as part of a new agreement which has seen the firm selected as the official free-to-play gaming provider...
Toronto Raptors fans

Toronto Raptors & OLG present $91k cheque after ‘Borough Ballers’ campaign

The Ontario Lottery and Gaming Corporation (OLG) has confirmed a total of $91,132 was raised for the 2023 ‘Borough Ballers’ campaign in association with...
affiliate program

Spotlight Sports Group to spearhead Atlas World Sports’ growth with affiliate management services

Spotlight Sports Group (SSG) has penned a deal to deploy its affiliate management services to sports betting insight platform, Atlas World Sports.Aiming to drive...
Charles Barkley

FanDuel taps deep fake technology as Charles Barkley stars in NBA campaign

FanDuel has enlisted NBA legend Charles Barkley to star in its latest advertising campaign ahead of the NBA Playoffs.The official sports betting partner of...
streaming

Sportradar makes two-year extension to Big Ten partnership

Sportradar has agreed to extend its partnership with Big Ten Network to power its OTT platform for the next two years.Under the provisions of...
Coors Field, Colorado Rockies Stadium

bet365 secures MLB visibility with Colorado Rockies partnership

MLB franchise Colorado Rockies has penned a three-year deal with bet365 to promote the sportsbook’s brand across its stadium and TV broadcasts.Running until 2026,...
Multi-cloud

“An industry-recognized problem” – how multi-cloud services can help the betting and gaming industry

Technological evolution has underpinned the betting and gaming industry in the 2020s. At a time when innovation is driving the industry forward and data...
Cincinnati Bengals Stadium

SCCG Management partners with Cincinnati Bengals for market access support

SCCG Management has become a strategic partner of the NFL franchise Cincinnati Bengals to help find a second mobile sports betting operator to use...
MiLB

Bally’s Corporation signs off on MiLB media and fantasy partnership

Bally’s Corporation has confirmed its multi-year agreement with Minor League Baseball (MiLB) to become the league’s first national media rightsholder and fantasy gaming partner. Under...

Event News

PrizePicks

Five questions with PrizePicks head of RG Phil Sherwood about responsible gaming

Following up on recent discussion around responsible gaming and player protection at this month's SBC Summit Americas in Ft. Lauderdale, Fla., SBC Americas spoke...
SBC Summit

SBC Summit to examine what effective player protection looks like in practice

As expectations around player safety continue to evolve, operators face increasing pressure to detect signs of gambling-related harm earlier and implement more effective interventions....
SBC Summit Americas

SBC Summit Americas 2026: Big topics and lasting connections

SBC Summit Americas 2026 welcomed industry professionals from across North and Latin America last week, with discussions around prediction markets and a series of...
SBC Awards Americas 2026

SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big

BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...