Sports - archive

The sports view on sports betting

jigsaw

Playmaker Capital bolsters senior team with three key US & LatAm hires

Playmaker Capital has made three hires across its US and Latin American operations, seeking to add expertise and experience to its senior leadership team.The...
Ice Hockey

NHL appoints Low6 as official free-to-play gaming provider

Low6 will supply “highly innovative games” as part of a new agreement which has seen the firm selected as the official free-to-play gaming provider...
Toronto Raptors fans

Toronto Raptors & OLG present $91k cheque after ‘Borough Ballers’ campaign

The Ontario Lottery and Gaming Corporation (OLG) has confirmed a total of $91,132 was raised for the 2023 ‘Borough Ballers’ campaign in association with...
affiliate program

Spotlight Sports Group to spearhead Atlas World Sports’ growth with affiliate management services

Spotlight Sports Group (SSG) has penned a deal to deploy its affiliate management services to sports betting insight platform, Atlas World Sports.Aiming to drive...
Charles Barkley

FanDuel taps deep fake technology as Charles Barkley stars in NBA campaign

FanDuel has enlisted NBA legend Charles Barkley to star in its latest advertising campaign ahead of the NBA Playoffs.The official sports betting partner of...
streaming

Sportradar makes two-year extension to Big Ten partnership

Sportradar has agreed to extend its partnership with Big Ten Network to power its OTT platform for the next two years.Under the provisions of...
Coors Field, Colorado Rockies Stadium

bet365 secures MLB visibility with Colorado Rockies partnership

MLB franchise Colorado Rockies has penned a three-year deal with bet365 to promote the sportsbook’s brand across its stadium and TV broadcasts.Running until 2026,...
Multi-cloud

“An industry-recognized problem” – how multi-cloud services can help the betting and gaming industry

Technological evolution has underpinned the betting and gaming industry in the 2020s. At a time when innovation is driving the industry forward and data...
Cincinnati Bengals Stadium

SCCG Management partners with Cincinnati Bengals for market access support

SCCG Management has become a strategic partner of the NFL franchise Cincinnati Bengals to help find a second mobile sports betting operator to use...
MiLB

Bally’s Corporation signs off on MiLB media and fantasy partnership

Bally’s Corporation has confirmed its multi-year agreement with Minor League Baseball (MiLB) to become the league’s first national media rightsholder and fantasy gaming partner. Under...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...