Sports - archive

The sports view on sports betting

jigsaw

Playmaker Capital bolsters senior team with three key US & LatAm hires

Playmaker Capital has made three hires across its US and Latin American operations, seeking to add expertise and experience to its senior leadership team.The...
Ice Hockey

NHL appoints Low6 as official free-to-play gaming provider

Low6 will supply “highly innovative games” as part of a new agreement which has seen the firm selected as the official free-to-play gaming provider...
Toronto Raptors fans

Toronto Raptors & OLG present $91k cheque after ‘Borough Ballers’ campaign

The Ontario Lottery and Gaming Corporation (OLG) has confirmed a total of $91,132 was raised for the 2023 ‘Borough Ballers’ campaign in association with...
affiliate program

Spotlight Sports Group to spearhead Atlas World Sports’ growth with affiliate management services

Spotlight Sports Group (SSG) has penned a deal to deploy its affiliate management services to sports betting insight platform, Atlas World Sports.Aiming to drive...
Charles Barkley

FanDuel taps deep fake technology as Charles Barkley stars in NBA campaign

FanDuel has enlisted NBA legend Charles Barkley to star in its latest advertising campaign ahead of the NBA Playoffs.The official sports betting partner of...
streaming

Sportradar makes two-year extension to Big Ten partnership

Sportradar has agreed to extend its partnership with Big Ten Network to power its OTT platform for the next two years.Under the provisions of...
Coors Field, Colorado Rockies Stadium

bet365 secures MLB visibility with Colorado Rockies partnership

MLB franchise Colorado Rockies has penned a three-year deal with bet365 to promote the sportsbook’s brand across its stadium and TV broadcasts.Running until 2026,...
Multi-cloud

“An industry-recognized problem” – how multi-cloud services can help the betting and gaming industry

Technological evolution has underpinned the betting and gaming industry in the 2020s. At a time when innovation is driving the industry forward and data...
Cincinnati Bengals Stadium

SCCG Management partners with Cincinnati Bengals for market access support

SCCG Management has become a strategic partner of the NFL franchise Cincinnati Bengals to help find a second mobile sports betting operator to use...
MiLB

Bally’s Corporation signs off on MiLB media and fantasy partnership

Bally’s Corporation has confirmed its multi-year agreement with Minor League Baseball (MiLB) to become the league’s first national media rightsholder and fantasy gaming partner. Under...

Event News

SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...
Snoop Dogg revealed as SBC Summit 2027 headliner

SBC Summit Live Blog: Snoop Dogg reveal highlights final day

LISBON, Portugal — We’re back to wrap up SBC Summit on the third and final day of the biggest show in in the industry....