Sports - archive

The sports view on sports betting

Ice Hockey

NHL appoints Low6 as official free-to-play gaming provider

Low6 will supply “highly innovative games” as part of a new agreement which has seen the firm selected as the official free-to-play gaming provider...
Toronto Raptors fans

Toronto Raptors & OLG present $91k cheque after ‘Borough Ballers’ campaign

The Ontario Lottery and Gaming Corporation (OLG) has confirmed a total of $91,132 was raised for the 2023 ‘Borough Ballers’ campaign in association with...
affiliate program

Spotlight Sports Group to spearhead Atlas World Sports’ growth with affiliate management services

Spotlight Sports Group (SSG) has penned a deal to deploy its affiliate management services to sports betting insight platform, Atlas World Sports.Aiming to drive...
Charles Barkley

FanDuel taps deep fake technology as Charles Barkley stars in NBA campaign

FanDuel has enlisted NBA legend Charles Barkley to star in its latest advertising campaign ahead of the NBA Playoffs.The official sports betting partner of...
streaming

Sportradar makes two-year extension to Big Ten partnership

Sportradar has agreed to extend its partnership with Big Ten Network to power its OTT platform for the next two years.Under the provisions of...
Coors Field, Colorado Rockies Stadium

bet365 secures MLB visibility with Colorado Rockies partnership

MLB franchise Colorado Rockies has penned a three-year deal with bet365 to promote the sportsbook’s brand across its stadium and TV broadcasts.Running until 2026,...
Multi-cloud

“An industry-recognized problem” – how multi-cloud services can help the betting and gaming industry

Technological evolution has underpinned the betting and gaming industry in the 2020s. At a time when innovation is driving the industry forward and data...
Cincinnati Bengals Stadium

SCCG Management partners with Cincinnati Bengals for market access support

SCCG Management has become a strategic partner of the NFL franchise Cincinnati Bengals to help find a second mobile sports betting operator to use...
MiLB

Bally’s Corporation signs off on MiLB media and fantasy partnership

Bally’s Corporation has confirmed its multi-year agreement with Minor League Baseball (MiLB) to become the league’s first national media rightsholder and fantasy gaming partner. Under...
FedEx Field, Washington DC

NFL franchises vote in favor of allowing on-site sportsbooks in-game

NFL franchise owners have voted in favor of allowing retail sportsbooks to operate on stadium grounds beginning from the 2023 season.As reported by The...

Event News

SBC Summit Americas banner image

SBC Summit Americas returns June 9-11 with new ways to network

SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...
SBC Summit Americas Player Protection Symposium banner image

SBC Summit Americas to explore smarter player protection strategies

As operators across the Americas face growing pressure to identify gambling-related harm earlier and build safer player journeys, SBC Summit Americas will place player...
SBC Canada

SBC Summit Canada reinforces role as industry’s meeting point amid Alberta momentum

SBC Summit Canada returned to Toronto last week, bringing the industry together at a pivotal moment for the Canadian gaming sector, as Alberta’s upcoming regulated...
SBC

SBC Summit Americas to address new realities of affiliate growth in Latin America

SBC Summit Americas will examine how affiliates can adapt to Latin America’s rapidly evolving gaming landscape through its dedicated Latin America Marketing and Affiliates...