“An industry-recognized problem” – how multi-cloud services can help the betting and gaming industry

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Technological evolution has underpinned the betting and gaming industry in the 2020s. At a time when innovation is driving the industry forward and data is becoming ever more prevalent, storage and software solutions are essential to support business needs. 

Whilst many operators and suppliers are updating and improving their own technology, the requirement for improved digital infrastructure around that is increasing too, something that multi-cloud solution services can help to deliver. 

In the latest SBC Webinar, titled ‘Adopt multi-cloud services to stay in pole position’, Paul Nearn, Solution Leader – Platform & Hybrid IT at Computacenter, the sponsor of the session, explained that the multi-cloud services can help to simplify processes, as well as reduce the cost of running multiple different cloud services. 

Nearn outlined the problems that multi-cloud services can help to fix, explaining: “Most of those customers started out with the deployment of a single cloud platform, be that a guy or a private cloud, such as VMware, or public cloud providers, such as AWS.

“The use of each of these hyper-scalars required skilled and dedicated resources. Over time, customers started to adopt more cloud platforms that might have been driven through the line of business adoption, it might have been through m&a activity, or simply from a customer’s desire to use specific path-type services, or even for using disaster recovery-type environments. 

“Each implementation of those new cloud platforms drove the need for more skilled resources and more complexity.”

With industry innovation taking place at an increasingly fast pace, it is essential that new methods to reduce complex processes are implemented as soon as possible. 

Never fear, as Nearn proclaimed that multi-cloud services are no far-off invention in the future, but instead are here to help now.

He said: “I think that this has become an industry-recognized problem, I think we’re going to see a lot of CTOs’ agendas in 2023. 

“I’ve put up the state of the cloud report from Flexera. Last year, over 89% of enterprise customers are in more than one cloud provider. 

“So multi-cloud isn’t just something on the roadmap, it is a thing and it is a problem. And it is something that customers are looking and looking to address.”

It isn’t just the sports betting and gaming industry that can benefit from the adoption of the multi-cloud. Nick Gibbs, IT Expert Principal at Computacenter, spent 10 years working with two Formula One teams and explained that multi-cloud technology is at the forefront of one of the most popular sports in the world.

Gibbs outlined: “A lot of the challenges we found there were very similar to the ones I hear about from the businesses I work with now a Computacenter as well, that needs to be more agile, more responsive to new challenges, reducing time taken to deliver products results and services. 

“The challenge I suppose is providing a high-performance, reliable platform, regardless of where it’s located, they’re all challenges that we all face regardless of the industry we work in.”

Fred Lherault, Field CTO EMEA & Emerging Markets at Pure Storage, also took part in the webinar and explained what he described as the three key pillars for delivering a multi-cloud service. 

“The three pillars are: ensuring there are effective multi-cloud storage and data management platforms; helping customers make their data center feel like the public cloud; and how to bring a unified consumption model between the way we are consuming storage in the data center, and the way we’re consuming it in the public cloud.

He also explained why the betting and gaming space is indebted to multi-cloud service adoption, noting that it can help to overcome geographic challenges. 

Lherault said: “Because they need to operate in different locations, not all cloud providers are available in every location that they are going to be operating in. 

“Having the ability to say that, if tomorrow, we’ve got to go on pram, or we’re gonna go AWS or Azure, because that’s what’s available in a specific location, we know that we’ll be able to deploy and use applications in the same app.”

To watch the full webinar, click here.