Spotlight Sports Group (SSG) has penned a deal to deploy its affiliate management services to sports betting insight platform, Atlas World Sports.
Aiming to drive affiliate sports betting revenue, SSG will supply the affiliate management services product that displays sportsbook, online casino, and fantasy offers to individual web users based on their geolocation data.
The platform has been custom-built to include Atlas’ branding to ensure consistency for the end-user.
“We are beyond excited to be working with Atlas World Sports and implementing the Affiliate Management Services system onto their platform,” said Dan Williams, Spotlight Sports Group’s VP of Client Services. “They are growing fast, and we are supercharging that growth trajectory with our expertise and technology to manually cut out the time-consuming nature of managing sportsbook offers.
“This system will allow their team to focus on other essential tasks as they look to scale.”
The group, hailing predominantly from the UK and Irish betting markets, has increased its visibility in the US in recent times, with the growth of sports betting offering a transatlantic opportunity.
SSG has recently developed a SaaS line of products to offer clients and partners with customer engagement tools and the affiliate management service.
Meanwhile, Atlas World Sports is a content hub offering sports fans access to legal online sportsbooks. The platform offers content for a wide range of bettors from beginners to experts and offers personalization to each user.
Robert Kraft, Founder of Atlas World Sports, added: “As we continue to expand as a sports betting affiliate, our partnership with Spotlight Sports Group will be essential. Their innovative and fast-paced capabilities were a key reason why we partnered with them as we look to scale rapidly.
“We are confident that our partnership with SSG will allow us to achieve on all levels of sports betting affiliation.”
