SCCG Management has become a strategic partner of the NFL franchise Cincinnati Bengals to help find a second mobile sports betting operator to use the franchise’s license.
The consultancy and advisory services firm first helped facilitate a deal that saw Betfred USA become an official sports betting partner of the Bengals back in July 2022. Now the franchise is seeking SCCG’s aid in finding a second partner to extend its reach in the Ohio sports betting market.
Stephen Crystal, Founder and CEO of SCCG Management, said: “We couldn’t have found a better partner than the Cincinnati Bengals to showcase the growth of our sports marketing division. The Bengals team has a vision for their organization that is positive, and growth-focused – we are honored to have been asked to be a part of it again.”
Under the terms of the agreement, SCCG AManagement will work with the Bengals executive team to find a second partner whose brand, tech, and reach “works beneficially for their organization and fans”.
Aiming to work in a “positive interactive engagement” method, the two parties will ensure that the negotiations, and the entire process of becoming partners, is well-aligned.
SCCG has stated it has used this process in the past, which has led to agreements between Cincinnati Bengals, Las Vegas Golden Knights, Colorado Rockies, Denver Broncos and the Iowa Cubs amongst others.
The Ohio sports betting market opened in January, with $1.1bn wagered in the opening month of operations. However, this dropped to $639m in February as promo credit across the board dropped.
Betfred, the Bengals initial partner, lost $160k from its February operations in the Buckeye State.