Sportradar makes two-year extension to Big Ten partnership

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Sportradar has agreed to extend its partnership with Big Ten Network to power its OTT platform for the next two years. 

Under the provisions of the deal, the sports data and media company will power Big Ten’s OTT platform B1G+ through the 2024-25 college athletics season.

Targeting an elevated user and fan experience, the pair will focus on integrating sports data and corresponding visualizations into the broadcast of collegiate fixtures. 

Further perks for the network include the use of the Swiss firm’s sports technology and data solutions to manage the OTT platform’s backend and frontend, UX/UI design, as well as third-party integration.

Sportradar and Big Ten Network first linked together in the summer of 2021, when they collaborated to produce live streams of Big Ten Olympic sports, video-on-demand of basketball and football games, and school-specific channels.

This deal marks a strengthening of Sportradar’s US/North American market position after it was listed on the Nasdaq in 2021. North American growth has been one of the company’s priorities ever since and has penned agreements with sportsbooks, sports leagues and teams, and media companies.

During this time, it has rolled out several products across the sporting sector, providing a sportsbook platform, sports data for sportsbook clients, marketing services, content, and integrity services. 

This deal comes shortly after Bally’s penned a deal with the MiLB to stream fixtures across the US, in a move that displays the convergence of the sports, betting, and media industries.