NFL football with Super Bowl LVII logo

Nevada sportsbooks earn $11.3m win from Super Bowl LVII

EDITOR'S NOTE: The Nevada Gaming Control Board has updated its wagering totals for Super Bowl LVII, declaring a decrease in sportsbook win and hold...
NFL ball ahead of Super Bowl

Super Bowl 57: Kambi notes Bet Builders made up 25% of pre-game handle

Kambi detailed a ‘highly successful’ Super Bowl weekend on its sportsbook platform, explaining that it enjoyed the second largest turnover of any event in...
State Farm Stadium ahead of Super Bowl

Super Bowl: GeoComply detects over 100 million online sports betting transactions

Kansas City Chiefs supporters aren’t the only ones celebrating yesterday’s Super Bowl. For sportsbooks and bettors alike, it was a frantic event filled with...
Buffalo Bills vs Tampa Bay Buccaneers

NFL team revenue from sportsbooks grew by 40% in 2022

NFL team’s partnerships with the sports betting industry have grown significantly over the past year, according to data from SponsorUnited.As part of an NFL...
Super Bowl Stadium

Super Bowl 2023: How betting markets are viewing the Big Game – Part 2

Ahead of Super Bowl 2023, SBC Americas caught up with a range of industry stakeholders to see how they are preparing for the biggest...
Alternating Super Bowl LVII and NFL flags

Arizona Super Bowl: The first Big Game in a regulated state

The NFL’s final game of the 2022 season, Super Bowl LVII, will be hosted in Glendale, Arizona at State Farm Stadium, home of the...
NFL Logo

Super Bowl 2023: How betting markets are viewing the Big Game – Part 1

Ahead of the Super Bowl 2023, SBC Americas caught up with a range of industry stakeholders to see how they are preparing for the...
Jacksonville Jaguars quarterback Trevor Lawrence

Simplebet: Micro-betting ‘appetite’ present during NFL playoffs

Simplebet has reported a strong interest in its markets that focus on individual and team outcomes during the NFL playoffs, with CEO Chris Bevilacqua...
Promotional image of Miller Lite Coors Light High Stakes Beer Ad with DraftKings

DraftKings will be part of Miller Lite and Coor’s Light Super Bowl ad

Two American beer brands are bringing an element of betting to a Super Bowl commercial. Miller Lite and Coor's Light are facing off in...
Football on grass

MGM Resorts to create new fan experiences with NFLPA

MGM Resorts International has agreed to a multi-year deal with the National Football League Players Association (NFLPA) to become its hospitality and strategic partner...

Event News

SBC Summit Western Europe

SBC Summit to examine regulation, tech, and market competition in Western Europe

SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit

Affiliate Leaders Summit to feature dedicated track on Platforms & Performance

The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...
SBC Global Prediction Markets Forum

SBC’s Global Prediction Markets Forum to confront sector’s toughest questions

Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a...
SBC Hall of Fame Class of 2026

DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026

SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...