NFL football with Super Bowl LVII logo

Nevada sportsbooks earn $11.3m win from Super Bowl LVII

EDITOR'S NOTE: The Nevada Gaming Control Board has updated its wagering totals for Super Bowl LVII, declaring a decrease in sportsbook win and hold...
NFL ball ahead of Super Bowl

Super Bowl 57: Kambi notes Bet Builders made up 25% of pre-game handle

Kambi detailed a ‘highly successful’ Super Bowl weekend on its sportsbook platform, explaining that it enjoyed the second largest turnover of any event in...
State Farm Stadium ahead of Super Bowl

Super Bowl: GeoComply detects over 100 million online sports betting transactions

Kansas City Chiefs supporters aren’t the only ones celebrating yesterday’s Super Bowl. For sportsbooks and bettors alike, it was a frantic event filled with...
Buffalo Bills vs Tampa Bay Buccaneers

NFL team revenue from sportsbooks grew by 40% in 2022

NFL team’s partnerships with the sports betting industry have grown significantly over the past year, according to data from SponsorUnited.As part of an NFL...
Super Bowl Stadium

Super Bowl 2023: How betting markets are viewing the Big Game – Part 2

Ahead of Super Bowl 2023, SBC Americas caught up with a range of industry stakeholders to see how they are preparing for the biggest...
Alternating Super Bowl LVII and NFL flags

Arizona Super Bowl: The first Big Game in a regulated state

The NFL’s final game of the 2022 season, Super Bowl LVII, will be hosted in Glendale, Arizona at State Farm Stadium, home of the...
NFL Logo

Super Bowl 2023: How betting markets are viewing the Big Game – Part 1

Ahead of the Super Bowl 2023, SBC Americas caught up with a range of industry stakeholders to see how they are preparing for the...
Jacksonville Jaguars quarterback Trevor Lawrence

Simplebet: Micro-betting ‘appetite’ present during NFL playoffs

Simplebet has reported a strong interest in its markets that focus on individual and team outcomes during the NFL playoffs, with CEO Chris Bevilacqua...
Promotional image of Miller Lite Coors Light High Stakes Beer Ad with DraftKings

DraftKings will be part of Miller Lite and Coor’s Light Super Bowl ad

Two American beer brands are bringing an element of betting to a Super Bowl commercial. Miller Lite and Coor's Light are facing off in...
Football on grass

MGM Resorts to create new fan experiences with NFLPA

MGM Resorts International has agreed to a multi-year deal with the National Football League Players Association (NFLPA) to become its hospitality and strategic partner...

Event News

SBC Awards Americas 2026

SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big

BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Americas Editor Adam Candee speaking at SBC Summit Americas

SBC Summit Americas 2026 live coverage: What happened on Day 1?

The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
SBC Summit Americas banner image

SBC Summit Americas returns June 9-11 with new ways to network

SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...
SBC Summit Americas Player Protection Symposium banner image

SBC Summit Americas to explore smarter player protection strategies

As operators across the Americas face growing pressure to identify gambling-related harm earlier and build safer player journeys, SBC Summit Americas will place player...