GeoComply reports record Super Bowl weekend results

GeoComply Super Bowl
Image: Kovop / Shutterstock

Geolocation and fraud prevention solutions provider GeoComply reported a 22.3% increase in geolocation checks throughout Super Bowl weekend, which saw the Kansas City Chiefs defeat the San Francisco 49ers 25-22 in overtime on Sunday night at Allegiant Stadium in Las Vegas.

Using data from 28 U.S. states, Washington D.C., and Puerto Rico, GeoComply saw 8.5 million active accounts where betting is regulated, a 15% increase compared to last year’s Super Bowl. Moments before kickoff, the company saw a record 14.75 thousand transactions per second (TPS), which also doubled 2023’s results.

These results, said the company, show an important shift in the U.S. toward a state-regulated, taxed, and secure betting environment.

“The continued transition to the legal market set the stage for a historic first Super Bowl in Las Vegas and the record-breaking results we saw did not disappoint,” said GeoComply co-founder and CEO Anna Sainsbury in a statement. “We are proud to help foster the growth of a regulated industry that puts accountability, security, and player protection at the forefront.”

GeoComply uses 800 data points in an effort to accurately confirm that players are located in a state where betting is legal. For example, Chiefs fans located in Kansas would be allowed to bet legally whereas those based in Missouri, where sports betting is not regulated, would be prevented by the technology.

GeoComply recently launched a video campaign in an attempt to help prevent illegal gambling across the country as Americans wager approximately $400 billion annually with illegal and unregulated operators, according to provided by the company.