Simplebet has reported a strong interest in its markets that focus on individual and team outcomes during the NFL playoffs, with CEO Chris Bevilacqua stating there’s a clear “appetite” for micro-betting.
The micro-betting supplier’s “Who will score a touchdown on this drive?” bet – offers nine selections for a drive’s touchdown scorer (QB, RB1, RB2, WR1, WR2, WR3, TE, Other Player, and No Touchdown) – was popular during the first three rounds of the postseason, which itself saw 65 touchdowns scored across 12 games.
Simplebet has stated that a handle of $1.5m has been achieved in this market during the playoffs so far, as 26% of bettors who wagered with one of the provider’s partner operators placed at least one bet on the market in the divisional and conference championship rounds.
The micro-betting interest in the NFL playoffs so far follows Simplebet’s historic micro-betting handle of nearly $4m across key operators during the College Football (CFB) National Championship Game between the TCU Horned Frogs and the Georgia Bulldogs.
“January has been a banner month for Simplebet, with the College Football National Championship Game starting things off strong,” commented Bevilacqua.
“The NFL Playoffs got off to a bang with Super Wildcard Weekend and the momentum really carried through the following two rounds. The Chiefs-Bengals AFC Championship game saw Super Bowl-esque numbers.
“We saw an incredible amount of action on our highly detailed markets, and with points being scored seemingly every drive, more and more bettors wanted a piece of the action, and our markets proved to have the most uptime for the ordinary bettor who is looking for instant gratification.”
Another drive-focused market that has experienced some success in the NFL playoffs so far is the micro time-frame “Script” market – players guess if the next play will be a run or pass, as well as if the play will result in a first down – as it has achieved a handle of $1.3m during the postseason to date.
Kickoff outcome was also a popular pick amongst bettors, as the market “Will this kickoff result in a touchback?” has earned 6.5% of all micro bets during the first three rounds of the NFL playoffs.
Simplebet highlighted that bettors’ appeal to wager in the kickoff market shows “user interest for instant gratification from an event in an NFL game.”
Bevilacqua added: “The amount of traffic we saw on key markets from major partners such as Caesars and bet365 proves the appetite is there amongst wagerers for microbetting and instant gratification, and we can’t wait to see what the Super Bowl has in store for us.”
Last month, Simplebet bolstered its betting integrity position by becoming a member of the International Betting Integrity Association (IBIA).