Entain reports substantial growth in international NFL wagers

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Entain reported substantial growth in international wagers on the Super Bowl.

The co-owner of BetMGM reported a 12% increase in wagers on Super Bowl LVIII from operations in the UK and across Europe compared to last year’s season finale. Super Bowl LVIII, which saw the Kansas City Chiefs defeat the San Francisco 49ers in overtime, became a global fixture for sports betting as the first Super Bowl held in Las Vegas.

“Las Vegas is the epicenter of entertainment and last Sunday’s Big Game was evidence that the city is drawing in global crowds for these types of sporting events,” said Entain CCO Sameer Deen. “It was an opportunity for us to innovate our sportsbook offer, enabling us to provide our UK & European customers with an even greater variety of sporting events, as well as being part of a global fanbase.”

Entain properties in the UK, which include Ladbrokes, Coral, and Bwin, reported a 217% uptick in the number of females wagering on the Super Bowl compared to 2020’s contest.

Entain also reports favorable results in North America

BetMGM also reported strong growth for Super Bowl LVIII as one of America’s leading operators. The platform, which is also owned by MGM Resorts, posted a record handle behind a 30% increase in bets and a 72% uptick in new customers compared to 2023.

The popularity of Super Bowl Sunday for BetMGM users came after strong fiscal results.

The operator generated $1.9 billion in net revenue in 2023, a 36% increase year-over-year. BetMGM met expectations following a previous guidance that projected net revenue to range between $1.8 billion and $2 billion. Despite meeting expectations, BetMGM estimates an EBITDA loss of $67 million in 2023. It targets $500 million of EBITDA by 2026.