Super Bowl 57: Kambi notes Bet Builders made up 25% of pre-game handle

NFL ball ahead of Super Bowl
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Kambi detailed a ‘highly successful’ Super Bowl weekend on its sportsbook platform, explaining that it enjoyed the second largest turnover of any event in history with a particular engagement for Bet Builders.

Declaring an ‘uninterrupted evening of high-quality delivery’ during Super Bowl 57, which saw Kansas City Chiefs beat Philadelphia Eagles on Sunday, Kambi detailed that Bet Builders were the ‘go-to’ bet, as 25% of all pre-game money was spent on them. 

The platform provider also explained that approximately half of all Super Bowl bettors used the Bet Builder function within the app, which made up a third of pre-game bets and 25% of the pre-game wagering handle. 

Simon Noy, Kambi SVP Trading, said: “Super Bowl LVII will be one sports fans remember for a long time to come. Not only did we see a fantastic game between two great teams but complementing that was an exciting betting experience offered through our many partners across the US and around the world.

“We saw fantastic engagement throughout the product, however, it was our best odds Bet Builder that took center stage as large numbers of bettors combined bet offers to create their own Super Bowl stories, while our operational excellence delivered the type of friction-free live experience you would be hard pushed to find anywhere else.”

Aside from Bet Builders, Kambi offered around 850 other betting markets for bettors, who could bet with a live delay of just one second. Ultimately this led to 97% of all bets being accepted. 

On the back of Super Bowl, GeoComply also detailed that over 100 million geolocation hits were detected throughout the weekend, a 25% increase in betting volume from the event last year.