Simplebet is continuing to reap the benefits of football-crazed sports bettors.
The micro-betting technology company reported a record $17 million handle for Super Bowl LVIII on Feb. 11 between the Kansas City Chiefs and San Francisco 49ers. The Chiefs would defeat the 49ers 25-22 in overtime at Allegiant Stadium in Las Vegas. During the game, Simplebet accepted roughly 1 million wagers across 30 U.S. markets.
The company’s handle on Sunday was a 33% increase compared to last year’s Super Bowl.
“As we reflect on our record-breaking Super Bowl performance and NFL season, we’re thrilled to see the deep engagement from bettors across the country,” said Simplebet CEO Chris Bevilacqua in a statement. “With such strong performance metrics across the board this season, our team will be focused on continuing the momentum by improving and expanding the product come kickoff next fall.”
Super Bowl LVIII concluded a favorable NFL postseason for Simplebet, which saw more than 4.2 million bets placed throughout the playoffs. The results this NFL postseason were an increase of half of a million bets compared to 2023 behind the growth of micro-betting.
Simplebet’s results for the Super Bowl build on a strong start to the year for the company.
Last month, Simplebet posted a more than $5 million handle for the College National Championship Game between Michigan and Washington on Jan. 8 at NRG Stadium in Houston. The results, which culminated with Michigan capturing a national title with a 34-13 win over Washington, were a $1 million increase compared to last year’s game.
Simplebet, which has headquarters based in New York, reported a $180 million handle for the entire 2023-24 college football season, a 115% increase compared to the season prior.
