Kansas City Chiefs supporters aren’t the only ones celebrating yesterday’s Super Bowl. For sportsbooks and bettors alike, it was a frantic event filled with entertainment and betting action.
GeoComply has noted that over 100 million geolocation checks were detected across 23 US states and DC from online sports betting during the Super Bowl weekend.
Recording over 100 million geolocation checks marks a 25% increase from last year’s Super Bowl weekend, reflecting the increased betting interest and the increased number of legalized sports betting states, with Kansas, Maryland and Ohio joining the states that now allow online sports betting.
Furthermore, the geolocation technology firm also identified over 7.2 million unique accounts betting over the weekend, also marking a 32% increase on Super Bowl weekend 2022.
GeoComply Co-Founder & CEO Anna Sainsbury commented: “Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”
GeoComply’s state-by-state breakdown
Breaking down the data state-by-state, Arizona – the first legalized sports betting state to host the Super Bowl – had 6.1 million geolocation transactions, up 14.3% year–over–year, with 387,000 accounts making transactions, up 8.5% YoY.
Kansas, the neighboring state of the Chiefs, recorded 2.1 million transactions from 180,000 accounts, compared to sports betting not being live for Super Bowl 2022.
For Pennsylvania, home of the Eagles, 11.8 million geolocation transactions were identified, up 15.1% YoY from 793,000 accounts, also up 15.9%.
This placed Pennsylvania as the third largest market in the US in terms of geolocation transactions. New York led the way with 13.9 million, followed by Ohio (12.6 million), Pennsylvania, New Jersey (9.1 million), and Michigan (7.5 million).
In terms of unique accounts, it was actually Ohio that led the way, with the recently launched market recording 1.1 million individual accounts betting on the big game, followed by New York (851,000) Pennsylvania (793,000), New Jersey (660,000), and Michigan (575,000).
GeoComply also identified over 100,000 checks from mobile devices in and around the State Farm Stadium over the weekend.
“It’s no secret that online fraud is a growing concern across all forms of e-commerce,” added Sainsbury. “Online sports betting may be a target for fraud, but because every bettor must verify their location, the industry has the data to stop it before it starts. GeoComply is proud to be a cyber security asset to the industry.”
Sainsbury concluded: “GeoComply’s unprecedented transaction figures from this Super Bowl weekend reflect the growth of legal online sports betting. This tightly regulated industry emphasizes consumer protection, transparency, and accountability.
“Every state that regulates sports betting is a blow to the predatory black market that operates in the shadows, providing zero safeguards for bettors and no economic benefit to the local community.”