TheLines: Chiefs and Bucs are betting favorites to win Super Bowl LVI
The Kansas City Chiefs and the Tampa Bay Buccaneers are the top two betting favorites to win Super Bowl LVI and among the biggest...
Dimers.com appoints TwinSpires as official NFL season launch partner
Sports media and betting brand Dimers.com has appointed TwinSpires as its official 2021 NFL season launch partner this week.Under the terms of the partnership...
Genius Sports to deliver entire official sports data content offering to Caesars Entertainment
Caesars Entertainment’s portfolio of casinos, sportsbooks and wagering entities will have access to Genius Sports’ entire official sports data content offering under the terms...
AGA: 45.2m Americans expected to wager on 2021 NFL season
Research by the American Gaming Association (AGA) is projecting a record 45.2m Americans (18%) are likely to place a bet on the 2021 National...
NFL great Mark Schlereth signs exclusive brand and content deal with Rush Street Interactive
Chicago based gaming and betting company Rush Street Interactive Inc has signed three-time Super Bowl champion and veteran NFL analyst Mark Schlereth to an...
Parx Interactive appointed as online casino partner of Pittsburgh Steelers
Greenwood Gaming and Entertainment, owner of Parx Interactive, one of Pennsylvania’s leading mobile casino and entertainment companies, has secured a multi-year partnership agreement with...
FOX Bet, BetMGM, PointsBet and WynnBET join roster of NFL Approved Sportsbook Operators
The National Football League (NFL) has confirmed new agreements with FOX Bet, BetMGM, PointsBet, and WynnBET under the terms of which they will become...
Esports Entertainment agrees to multi-year partnership with Indianapolis Colts
Esports Entertainment Group Inc has signed a multi-year partnership agreement with the Indianapolis Colts to be the NFL franchise's official esports tournament platform provider.As...
PointsBet unveils big promotional drive for upcoming football season
PointsBet has confirmed this week that it will be offering a series of headline promotions this coming football season, including its "No Juice" promotion...
PlayUSA: 2021 football season expected to generate $1.5bn revenue for sportsbooks
PlayUSA, which tracks the regulated sports betting market in the US, is projecting that bettors will place more than $20bn in single-game wagers on...
Event News
SBC Summit to examine regulation, tech, and market competition in Western Europe
SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit to feature dedicated track on Platforms & Performance
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...
SBC’s Global Prediction Markets Forum to confront sector’s toughest questions
Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a...
DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026
SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...