Greenwood Gaming and Entertainment, owner of Parx Interactive, one of Pennsylvania’s leading mobile casino and entertainment companies, has secured a multi-year partnership agreement with the Pittsburgh Steelers.
Under the terms of the agreement announced this week, Parx has been designated as an online casino partner of the NFL team.
The collaboration will feature integrated marketing targeted to Steelers fans as part of a multi-faceted partnership which includes a season-long promotion, called “The Ultimate Steelers Fan,” where a fan can win the grand prize of an all-expenses paid trip for two, for each away game of the 2022 season.
The promotion will be supported through various digital, social, and other media channels.
Matthew Cullen, Senior Vice President of Parx iGaming and Sports at Parx Interactive, stated: “Steelers fans are passionate and their love of the game is legendary. We look forward to tapping into that passion and providing Steelers Nation with an outstanding entertainment experience in all forms of igaming.”
The deal, which brings together the NFL’s fifth-oldest franchise and online casino gaming, gives Pittsburgh Steelers fans access to mobile first casino products at their fingertips, enabling them to play anywhere in Pennsylvania on a phone, tablet, or personal computer.
“We’re excited to bring Parx Interactive into the fold as a proud online casino partner,” said Steelers Vice President of Sales & Marketing, Ryan Huzjak. “We think Steelers fans will enjoy the Parx Interactive platform and the opportunity to compete for unique Steelers prizes and experiences.”
As an official partner, Parx Interactive will have full use of team logos in communications across marketing, products, social media, and digital properties to be seen by fans and residents in the state of Pennsylvania.