Dimers.com appoints TwinSpires as official NFL season launch partner

Image source: Nicky Hayes/Pool/PA Archive/PA Images

Sports media and betting brand Dimers.com has appointed TwinSpires as its official 2021 NFL season launch partner this week.

Under the terms of the partnership TwinSpires Sportsbook will receive priority placement across all of Dimers.com’s assets, including its NFL Bet Hub, where users have free access to predictions and probabilities for every NFL regular season game, as well as popular player props such as first touchdown scorer.

The Kentucky-based sportsbook will feature heavily across the entire suite of Dimers products for the first six weeks of the season, fostering what both parties hope will be a far deeper relationship than just a traditional affiliate agreement.

Adam Fiske, CEO of Dimers’ parent company, iRival Media LLC, cited the partnership with TwinSpires as testament to the work he and his team have done over the past two years, saying: “We are delighted to have TwinSpires as our official sportsbook partner for the NFL season.

“We’ve invested a lot of time into not only developing an incredible product, but also fostering relationships with organizations like TwinSpires, so to reap the benefit of that ahead of what is sure to be a huge season of football, is very encouraging.”

He added: “There’s no question TwinSpires is one of the most recognizable players in the online gambling space, so to be able to partner with them is very exciting.” 

Dimers.com is a new player in the US sports media and wagering landscape, providing sports fans with tools, analysis and information to help them better understand and excel at sports betting.

Parent company iRival Media is led by a highly experienced executive team of wagering experts, most of whom hail from Australia – a market that embraced mobile sports betting well over 15 years ago – and brings its significant experience to the burgeoning North American market.

In addition to its sports betting content, predictive analytics and Quick Picks technology, Dimers.com is now registered to operate in eleven legal jurisdictions and has commercial agreements in place with all of the major online sportsbooks.