The National Football League (NFL) has confirmed new agreements with FOX Bet, BetMGM, PointsBet, and WynnBET under the terms of which they will become Approved Sportsbook Operators for the 2021 NFL season.
These agreements make all four operators eligible to purchase NFL in-game commercial units and other select league media inventory.
In April this year, the league announced its first-ever US sportsbook partnerships with Caesars Entertainment, DraftKings and FanDuel. As part of those deals, the three operators may also leverage their Approved Sportsbook Operator status to secure premium NFL advertising inventory during games and around ancillary programming.
The trio already has the exclusive right to leverage NFL marks within the sports betting category, integrate into NFL O&O properties, and activate around retail and online sports betting.
No sportsbooks outside of these seven operators will be permitted to purchase this select NFL advertising and media inventory, said the league in a statement.
Nana-Yaw Asamoah, Vice President of Business Development for the NFL, commented: “We are pleased to announce this select group as Approved Sportsbook Operators. Along with our three Official Sports Betting Partners, this group of operators will help the League to engage fans in responsible and innovative ways this season as the sports betting landscape continues to evolve.”
In support of the NFL’s commitment to protect the integrity of the game and its fans, all operators have agreed to adhere to its core integrity policies, collaborate with the league on information sharing and advocacy efforts and support the NFL’s responsible gambling efforts. All operators will also license official league data from the league’s Official Data provider, Genius Sports.