Caesars Entertainment’s portfolio of casinos, sportsbooks and wagering entities will have access to Genius Sports’ entire official sports data content offering under the terms of a strategic new partnership announced this week.
The collaboration will also involve customer acquisition tools and fan engagement solutions, while Genius Sports data feeds will support the Caesars trading and sportsbook platform by providing access to official NFL products, including official live sports data feeds.
In addition, Genius Sports will become a programmatic advertising partner to Caesars Entertainment and supply its latest marketing technology to drive customer acquisition, engagement and retention for its digital sportsbook and casino products.
In April 2021, Caesars Entertainment was selected as one of the NFL’s official sports betting partners. As an extension of that partnership, this week’s deal will bolster Caesars’ official NFL-backed sportsbook offerings by leveraging NFL official data, Next Gen Stats, and other offerings.
Alongside NFL content exclusive to Genius Sports, Caesars Entertainment will gain access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, English Premier League, Argentinian and Colombian soccer, as well as Liga MX.
Kenneth Fuchs, Head of Sports, Caesars Entertainment, explained: “True to the Caesars experience, it’s our goal to treat our sports bettors like royalty. We know how exciting NFL betting is for our players and through our partnership with Genius, we can now provide bettors with the live NFL data they need to make wagers like a true Caesar.”
Mark Locke, CEO at Genius Sports, commented: “Acquiring and retaining fans now requires a broader suite of innovative and interactive engagement tools than ever before. We are thrilled that Caesars Entertainment has recognized our investment in official sports data as it fuels the next generation of fan experiences.
“Our range of live sport, in-game betting products and media services will support Caesars’ acceleration of its US market growth, through exciting new brand, acquisition and monetization opportunities.”
Christopher Halpin, NFL Chief Strategy and Growth Officer, added: “We are excited to see the continued growth in the relationship between Caesars and Genius, two key strategic League partners. NFL fans expect the best, and the combination of their data, capabilities and resources ensure they will provide our fans with exceptional betting experiences.”