Esports Entertainment agrees to multi-year partnership with Indianapolis Colts

Esports Entertainment has signed a multi-year partnership deal with the Indianapolis Colts to be the NFL team's official esports tournament platform provider.
Image source: USA TODAY Network/SIPA USA/PA Images

Esports Entertainment Group Inc has signed a multi-year partnership agreement with the Indianapolis Colts to be the NFL franchise’s official esports tournament platform provider. 

As part of the deal, Esports Entertainment will operate co-branded esports tournaments annually for the Colts using its Esports Gaming League platform.

Grant Johnson, CEO of Esports Entertainment Group, commented: “We continue to build on our momentum in the professional sports community and are excited to add the Colts as our latest top tier partner.

“Esports provides a relatively new avenue for teams to strengthen connections with their fans, and the Colts recognize how our robust tournament platform can help them achieve their fan engagement goals.”

Esports Entertainment will leverage player imagery within the Colts’ local market and work with the team to promote the tournaments in digital marketing efforts on social, email, mobile, and online channels.

Colts Chief Sales & Marketing Officer, Roger VanDerSnick, said: “The popularity of esports has soared since the start of the pandemic, and we are excited to work with Esports Entertainment Group to operate exciting, action-packed tournaments that we believe will be very popular with Colts fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base.”

Over the past year, the company has agreed to similar deals with the Baltimore Ravens, the Los Angeles Chargers, and the Philadelphia Eagles.

Magnus Leppäniemi, President of Esports at Esports Entertainment Group, added: “With more than 10 agreements with major NFL, NHL, NBA, and MLS teams, the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments has been clearly demonstrated. We look forward to further building on these important successes in the quarters ahead.”