NBC unifies sporting, betting and gaming brands with launch of NBC Sports Next
NBC Sports' Digital & Consumer Businesses division, part of NBCUniversal Media LLC, has launched a newly combined team under the brand NBC Sports Next,...
WynnBET strengthens marketing hand by partnering with Shaquille O’Neal
WynnBET has announced it will partner with former 15-time Professional Basketball all-star Shaquille O’Neal and that the entrepreneur will join the company as a...
The importance of looking beyond CPA
CPA (Cost per acquisition) has been one of the industry’s favourite marketing metrics for a long time. Every sportsbook in the US can recite...
Iowa sees sports betting revenue fall for fourth consecutive month in July
Iowa’s sportsbooks continued a run of monthly declines in betting volume, taking in less than $89m in July wagers in what was the 24th...
Blackhawk Network to expand ‘Game On’ sportsbook gift cards into Colorado and Indiana
Blackhawk Network has announced that its Game On sportsbook gift cards will be expanding its operations into both Colorado and Indiana.Game On gift cards...
BetRegal seals sponsorship agreement with PGA of Canada
The PGA of Canada has announced a new three-year title-sponsorship agreement with Canadian sports betting and e-gaming firm BetRegal. The partnership is effective immediately,...
Esports Entertainment Group seals multi-year partnership with Los Angeles Chargers
Esports Entertainment Group Inc, an esports entertainment and online gambling operator, has signed a multi-year partnership agreement with the Los Angeles Chargers to be...
Genius Sports and DraftKings sign new supplier agreement with focus on NFL-related products
Genius Sports has firmed up a new supplier agreement with DraftKings Inc to provide its full range of official sportsbook data and content and...
PointsBet collaborates with former golf champion Notah Begay III
Global sportsbook operator PointsBet has agreed a long-term collaboration with former four-time PGA Tour winner, Notah Begay III.Begay will produce and promote digital content...
BetRegal becomes Official Sport Gaming Partner of the Canadian Football League
Online sportsbook and casino BetRegal has been appointed as the Official Sport Gaming Partner of the Canadian Football League (CFL) as part of a...
Event News
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit’s new masterclasses bring hands-on training to delegates
SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...