WynnBET strengthens marketing hand by partnering with Shaquille O’Neal
WynnBET has announced it will partner with former 15-time Professional Basketball all-star Shaquille O’Neal and that the entrepreneur will join the company as a...
The importance of looking beyond CPA
CPA (Cost per acquisition) has been one of the industry’s favourite marketing metrics for a long time. Every sportsbook in the US can recite...
Iowa sees sports betting revenue fall for fourth consecutive month in July
Iowa’s sportsbooks continued a run of monthly declines in betting volume, taking in less than $89m in July wagers in what was the 24th...
Blackhawk Network to expand ‘Game On’ sportsbook gift cards into Colorado and Indiana
Blackhawk Network has announced that its Game On sportsbook gift cards will be expanding its operations into both Colorado and Indiana.Game On gift cards...
BetRegal seals sponsorship agreement with PGA of Canada
The PGA of Canada has announced a new three-year title-sponsorship agreement with Canadian sports betting and e-gaming firm BetRegal. The partnership is effective immediately,...
Esports Entertainment Group seals multi-year partnership with Los Angeles Chargers
Esports Entertainment Group Inc, an esports entertainment and online gambling operator, has signed a multi-year partnership agreement with the Los Angeles Chargers to be...
Genius Sports and DraftKings sign new supplier agreement with focus on NFL-related products
Genius Sports has firmed up a new supplier agreement with DraftKings Inc to provide its full range of official sportsbook data and content and...
PointsBet collaborates with former golf champion Notah Begay III
Global sportsbook operator PointsBet has agreed a long-term collaboration with former four-time PGA Tour winner, Notah Begay III.Begay will produce and promote digital content...
BetRegal becomes Official Sport Gaming Partner of the Canadian Football League
Online sportsbook and casino BetRegal has been appointed as the Official Sport Gaming Partner of the Canadian Football League (CFL) as part of a...
Betcha agrees to content partnership with FantasyGuru
Betcha, a sports gaming technology platform and app, has entered into a co-exclusive content partnership with FantasyGuru.com, a provider of fantasy sports information and...
Event News
SBC Summit Americas 2026: Big topics and lasting connections
SBC Summit Americas 2026 welcomed industry professionals from across North and Latin America last week, with discussions around prediction markets and a series of...
SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big
BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Summit Americas 2026 live coverage: What happened on Day 1?
The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
SBC Summit Americas returns June 9-11 with new ways to network
SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...