NBC unifies sporting, betting and gaming brands with launch of NBC Sports Next
NBC Sports' Digital & Consumer Businesses division, part of NBCUniversal Media LLC, has launched a newly combined team under the brand NBC Sports Next,...
WynnBET strengthens marketing hand by partnering with Shaquille O’Neal
WynnBET has announced it will partner with former 15-time Professional Basketball all-star Shaquille O’Neal and that the entrepreneur will join the company as a...
The importance of looking beyond CPA
CPA (Cost per acquisition) has been one of the industry’s favourite marketing metrics for a long time. Every sportsbook in the US can recite...
Iowa sees sports betting revenue fall for fourth consecutive month in July
Iowa’s sportsbooks continued a run of monthly declines in betting volume, taking in less than $89m in July wagers in what was the 24th...
Blackhawk Network to expand ‘Game On’ sportsbook gift cards into Colorado and Indiana
Blackhawk Network has announced that its Game On sportsbook gift cards will be expanding its operations into both Colorado and Indiana.Game On gift cards...
BetRegal seals sponsorship agreement with PGA of Canada
The PGA of Canada has announced a new three-year title-sponsorship agreement with Canadian sports betting and e-gaming firm BetRegal. The partnership is effective immediately,...
Esports Entertainment Group seals multi-year partnership with Los Angeles Chargers
Esports Entertainment Group Inc, an esports entertainment and online gambling operator, has signed a multi-year partnership agreement with the Los Angeles Chargers to be...
Genius Sports and DraftKings sign new supplier agreement with focus on NFL-related products
Genius Sports has firmed up a new supplier agreement with DraftKings Inc to provide its full range of official sportsbook data and content and...
PointsBet collaborates with former golf champion Notah Begay III
Global sportsbook operator PointsBet has agreed a long-term collaboration with former four-time PGA Tour winner, Notah Begay III.Begay will produce and promote digital content...
BetRegal becomes Official Sport Gaming Partner of the Canadian Football League
Online sportsbook and casino BetRegal has been appointed as the Official Sport Gaming Partner of the Canadian Football League (CFL) as part of a...
Event News
SBC Summit returns to Lisbon for record-breaking year, headlined by historic keynotes & biggest...
SBC Summit, the betting and iGaming industry's flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its...
Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira to headline SBC...
Basketball icon Michael Jordan, football journalist Fabrizio Romano, UFC star Charles Oliveira, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason...
Here We Go! Superstar transfer journalist Fabrizio Romano to headline SBC Summit
Fabrizio Romano, the world's most-followed football transfer journalist, will take to the SBC Summit 2026 Super Stage for a headline session on building a...
Affiliate Leaders Summit to examine the future of SEO, search and discovery
The Affiliate Leaders Summit 2026 will examine how affiliates can adapt their search strategies to keep their content visible and attract new audiences through...