NBC unifies sporting, betting and gaming brands with launch of NBC Sports Next
NBC Sports' Digital & Consumer Businesses division, part of NBCUniversal Media LLC, has launched a newly combined team under the brand NBC Sports Next,...
WynnBET strengthens marketing hand by partnering with Shaquille O’Neal
WynnBET has announced it will partner with former 15-time Professional Basketball all-star Shaquille O’Neal and that the entrepreneur will join the company as a...
The importance of looking beyond CPA
CPA (Cost per acquisition) has been one of the industry’s favourite marketing metrics for a long time. Every sportsbook in the US can recite...
Iowa sees sports betting revenue fall for fourth consecutive month in July
Iowa’s sportsbooks continued a run of monthly declines in betting volume, taking in less than $89m in July wagers in what was the 24th...
Blackhawk Network to expand ‘Game On’ sportsbook gift cards into Colorado and Indiana
Blackhawk Network has announced that its Game On sportsbook gift cards will be expanding its operations into both Colorado and Indiana.Game On gift cards...
BetRegal seals sponsorship agreement with PGA of Canada
The PGA of Canada has announced a new three-year title-sponsorship agreement with Canadian sports betting and e-gaming firm BetRegal. The partnership is effective immediately,...
Esports Entertainment Group seals multi-year partnership with Los Angeles Chargers
Esports Entertainment Group Inc, an esports entertainment and online gambling operator, has signed a multi-year partnership agreement with the Los Angeles Chargers to be...
Genius Sports and DraftKings sign new supplier agreement with focus on NFL-related products
Genius Sports has firmed up a new supplier agreement with DraftKings Inc to provide its full range of official sportsbook data and content and...
PointsBet collaborates with former golf champion Notah Begay III
Global sportsbook operator PointsBet has agreed a long-term collaboration with former four-time PGA Tour winner, Notah Begay III.Begay will produce and promote digital content...
BetRegal becomes Official Sport Gaming Partner of the Canadian Football League
Online sportsbook and casino BetRegal has been appointed as the Official Sport Gaming Partner of the Canadian Football League (CFL) as part of a...
Event News
SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups
SBC Summit has launched the Regulatory Gaming Meet-Ups, a new networking initiative that will connect delegates with regulators, market experts, and industry leaders from more than 20 gaming...
Michael Jordan, Carsten Koerl, Jason Robins to open SBC Summit 2026
Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of...
Applications for SBC Summit’s First Pitch now open
Applications are now open for the 2026 edition of SBC First Pitch, where five early-stage betting and gaming startups will earn the opportunity to...
How state regulators can adapt to fighting illegal gaming in digital age
FT. LAUDERDALE, Fla. – Fighting the massive unregulated and illegal gaming market presents a daunting challenge for state-level regulators.As discussed at this month’s SBC...