WynnBET has announced it will partner with former 15-time Professional Basketball all-star Shaquille O’Neal and that the entrepreneur will join the company as a strategic consultant.
O’Neal, who is now set to sell his stake in the NBA team, Sacramento Kings, will become the app’s brand ambassador and will feature in a brand advertising campaign.
As part of the agreement, labelled a ‘long-term partnership’, O’Neal will attend in-person fan-facing events representing the app, as well as creating original content with WynnBET.
He is also set to interact as a guest with company media partners such as Blue Wire Podcasts, Cumulus Media and Minute Media. A promotional game named ‘ShaqPot,’ a Free To Play game housed inside the WynnBET app, will be launched to celebrate the partnership.
O’Neal commented: “I love working with my friends at Wynn Resorts and I am so excited to take WynnBET to new heights.
“Mobile sports betting is having a major moment, and I believe that WynnBET will be a powerful force in the industry.”
Wynn Interactive CEO, Craig Billings added: “Shaquille O’Neal has been a great friend of Wynn Las Vegas for many years, and we are thrilled to expand our relationship with him through a partnership with WynnBET.
“A successful businessman, NBA legend and one of the most well-known personalities in sports media, we believe our players will enjoy interacting with him through the WynnBET app and are excited to feature Shaq in our advertising campaign set to debut later this summer.”
