The importance of looking beyond CPA

Sportradar and SBC Webinars present beyond the cpa: impactful advertising for US sportsbooks

CPA (Cost per acquisition) has been one of the industry’s favourite marketing metrics for a long time. Every sportsbook in the US can recite their target CPA. Every sportsbook can identify their best performing channel for CPA. But do they know exactly what is keeping their CPA low? Or what is preventing it from being as low as they would like? Do they know what content, what media is pushing their customers or prospective customers further down the funnel, and towards that elusive first deposit? In most cases, the answer to this is no. 

That’s why Sportradar and SBC Webinars’ upcoming webinar, entitled ‘Beyond the CPA: Impactful Advertising for US Sportsbooks’ and taking place tomorrow, Tuesday August 10th at 10AM Eastern, will attempt to lift the veil on CPA, and discuss the perils of operators focusing on simple ‘vanity metrics’ without understanding the nuts and bolts behind them. 

Our guest speaker, Sportradar’s US Head of Advertising Mike Smith will give his thoughts on why sportsbooks need to zoom out, taker a wide-angle view of their user base, and continue to strive for new and other ways to impact performance, and measure success, in order to gain (and keep) incremental market share. 

Together with moderator, and SBC Managing Director Andy McCarron, Smith will also cover various other solutions being leveraged effectively by sportsbooks, and give insight on how to correctly and accurately measure success with each method, and will give his thoughts on the right mixture of media to maximise your results. 

The webinar will also attempt to look ahead at the next 6-12 months in sports betting, attempt to prepare operators by identifying the ‘next big thing’, compare solutions being used in the UK and Europe to those in the US, and finally analyse some less-explored avenues for sportsbooks to find their customers. 

The webinar will take place on Tuesday, August 10th at 10AM Eastern, and you can register for free by clicking here