NBC unifies sporting, betting and gaming brands with launch of NBC Sports Next

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NBC Sports Digital & Consumer Businesses division, part of NBCUniversal Media LLC, has launched a newly combined team under the brand NBC Sports Next, bringing together SportsEngine and GolfNow, and NBC Sports Enterprises – a portfolio of gaming, betting and content products. 

Now unified under one subdivision of NBC Sports, NBC Sports Next will have three groups that define how its teams create partnerships and reach target markets.

Betting, Gaming & Emerging Media includes sports betting, prediction and gaming resources for sports and video game connoisseurs. NBC Sports EDGE, (formerly Rotoworld) NBC Sports Predictor and NBC Sports Audio feature sports news, analysis, fantasy sports and premium content to immerse sports fanatics in a whole new way.

Youth & Recreational Sports comprises technology platforms such as SportsEngine, GoMotion, TourneyMachine and TeamUnify. They enable athletes, parents, coaches and team administrators in the youth and recreational space to manage their organizations, collect payments, share schedules, connect with other families, find programs to participate in, and properly screen and train coaches in an effort to keep children safe.

Golf fuses the team behind products and services like GolfNow, TeeOff and GolfPass, which better connects golfers and golf facilities around the world through innovative technology and services that create optimum golfing experiences. 

Will McIntosh, Executive Vice President, NBC Sports Next, explained: “NBC Sports has never shied away from being a leader at the crossroads of sports and technology. We’re proud to bring our top products and teams together under one integrated brand that will serve as a permanent home for opportunities across applications and technologies.” 

“We are proud to be a leader in providing the most immersive and engaging sports experiences,” said Jody Vogelaar, Chief Customer Officer, NBC Sports Next. “We were driven to create a name that reflects our ability to go wherever sports and technology evolve. 

“With this brand transformation and unique position within the media industry, NBC Sports Next’s portfolio of mobile and digital applications in the sports and entertainment space provides unparalleled experiences for our partners, advertisers, customers, athletes and fans.”