Blackhawk Network has announced that its Game On sportsbook gift cards will be expanding its operations into both Colorado and Indiana.
Game On gift cards feature multiple sportsbook brands and allows consumers to deposit funds into their accounts with the operator of their choice, as long as they have an account with one of the selected operators.
Originating last year from New Jersey and Pennsylvania, the cards can be used to deposit funds to an array of sportsbook operators including FanDuel Sportsbook, DraftKings Sportsbook, BetRivers and BetMGM.
The decision to expand the operation of the cards to two new states follows in the wake of the success of its initial launch.
The Game On cards are available at grocery stores and retailers in approved states, or online, and are designed to allow users to gift funds to family or friends or to use as an easy method of depositing money whilst watching sporting events.
Richard Gotlieb, Head of Lottery and Sports Betting at Blackhawk Network, commented: “The popularity of online sports betting and gaming is on the rise, with the global sports market expected to grow by nearly a third in the next five years.
“Game On is a unique tool for funding for players and a great gifting option. We’re thrilled about the expansion into two growing gaming markets in Colorado and Indiana, as well as plans for additional states in the near future.”