Esports Entertainment Group Inc, an esports entertainment and online gambling operator, has signed a multi-year partnership agreement with the Los Angeles Chargers to be the NFL franchise’s official esports tournament platform provider.
Under the terms of the agreement, Esports Entertainment will produce annual co-branded esports tournaments for the Chargers utilizing its Esports Gaming League (EGL) platform. The Chargers have also taken an equity stake in the company.
Grant Johnson, CEO of Esports Entertainment Group, commented: “We continue to gain strong traction among top-tier professional sports franchises with our industry-leading tournament platform.
“We are delighted to expand our reach in the NFL through our partnership with the Chargers. Our robust tournament platform will help the Chargers strengthen connections with their fans while providing new avenues for engagement.”
Esports Entertainment will leverage player imagery within the Chargers’ local market and will also work with the team to promote the tournaments through digital marketing efforts spanning social, email, mobile, and online channels.
Chargers Chief Revenue Officer Jim Rushton stated: “The popularity of esports amongst our fans provides a great opportunity for our team to create deeper connections and meaningful engagements.
“We think the Chargers Gaming Tournaments will be very popular with our fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base.”
Magnus Leppäniemi, President of Esports at Esports Entertainment Group, added: “Working with the Chargers and other top teams in the NFL, NHL, NBA, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments.”