Genius Sports and DraftKings sign new supplier agreement with focus on NFL-related products

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Genius Sports has firmed up a new supplier agreement with DraftKings Inc to provide its full range of official sportsbook data and content and fan engagement solutions, including a complete suite of NFL-related products.

According to a statement from Genius Sports, the agreement with DraftKings “signifies the international adoption of official sports data across the sports ecosystem”. 

As part of the deal, DraftKings will leverage Genius Sports’ technology to help power immersive and personalized live experiences for millions of fans. It will also gain access to Genius Sports’ proprietary, official data and live video feeds from over 170,000 events per year, including its official NFL data products, dynamic content and player acquisition and retention solutions.

In April 2021, DraftKings was selected as one of the NFL’s tri-exclusive official sports betting partners. In the same period, Genius Sports became the league’s exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed. 

DraftKings will also become one of the first betting operators to implement a full Genius Sports NFL offering, including NGS, that powers the full player lifecycle, from new acquisition to pre-and in-game engagement, as well as long-term retention.

With this collaboration, DraftKings will expand its official sports data portfolio, allowing customers access to secure, authorized, and official data from top-tier leagues beyond the NFL such as the English Premier League, Liga MX and NASCAR. 

Through these official live streams, customers will be able to wager on hundreds of new competitions, including Argentine and Colombian soccer, and the American Hockey League, further reinforcing the business’ position as a provider of world-leading live betting products.

Moreover, DraftKings will also deploy BetBuilder, Genius Sports and Sportcast’s fully automated single-game parlay solution for the NFL, NBA, NHL, MLB and major soccer competitions. 

“Our customers are at the forefront of all we do and we are always working to better their experience and our products,” said Ezra Kucharz, Chief Business Officer, DraftKings. “The mutually beneficial terms of this agreement allow us to leverage Genius’ technology for years to come. 

“We are excited to expand on the capabilities of our products and provide new and exciting features for our customers like single-game parlays, while having confidence in the integrity of the data we utilize to fuel our offerings.”

“Being selected by DraftKings, one of the most prolific sportsbook brands in the US, is another historic achievement for Genius Sports,” said Mark Locke, CEO at Genius Sports. “This partnership reinforces our commitment to official sports data and demonstrates its intrinsic value in helping our sportsbook partners stand out from the competition. Our data, trading, streaming and marketing services deliver a complete set of sportsbook solutions that are backed by the largest leagues in world sports, including the NFL.”

“We have invested heavily to ensure that our official data is the fastest, richest and most accurate available, and are committed to continued innovation,” said Christopher Halpin, NFL Chief Strategy & Growth Officer. “With Genius, DraftKings and the NFL working together on official sports data, we will help create a highly engaging, secure and sustainable sports betting environment for fans to enjoy.”