Sports - archive

The sports view on sports betting

Sportsbook operator bet365 has agreed to a three-year content and marketing deal with the PGA Tour, becoming an official betting partner of the competition.

bet365 named official betting partner of PGA Tour

Sportsbook operator bet365 has agreed to a three-year content and marketing agreement with the PGA Tour, becoming an official betting partner of the golf...
Betcris has reached a multi-year agreement with FC Juárez of Liga MX, becoming the official sponsor of the Bravos de Juárez.

Betcris agrees to multi-year sponsorship of FC Juárez

Betcris has reached a multi-year agreement with FC Juárez of Liga MX, becoming the official sponsor of Bravos de Juárez.Valid for four years, the...
OLG has agreed to a multi-year partnership with Major League Baseball, the league’s first sports betting partnership in Ontario.

OLG named official sports betting partner of MLB

The Ontario Lottery and Gaming Corporation (OLG) has agreed to a multi-year partnership with Major League Baseball (MLB), the league’s first sports betting partnership...
FanDuel CEO Amy Howe has stated in a recent interview that she and her executive team don’t want the sports betting brand ‘associated with college campuses’.

FanDuel CEO Amy Howe doesn’t want brand ‘associated with college campuses’

FanDuel CEO Amy Howe has stated in a recent interview that she and her executive team don’t want the sports betting brand ‘associated with...
FanDuel will debut a new TV spot featuring golfers Abraham Ancer, Will Zalatoris, Harold Varner III, and Jordan Spieth to highlight its PGA Tour partnership.

FanDuel to debut new TV spot featuring PGA Tour talent

FanDuel Group will debut a new television commercial to highlight its continued partnership with the PGA Tour, featuring golfers Abraham Ancer, Will Zalatoris, Harold...
Tally Technology, a global fan engagement platform, has announced the closing of its oversubscribed $4m series seed funding round, led by Acies Investments.

Tally Technology closes $4m funding round led by Acies Investments

Tally Technology, a global fan engagement platform, has announced the closing of its oversubscribed $4m series seed funding round, led by Acies Investments.Tally will...
PointsBet Canada has sealed a multi-year partnership with ClubLink, which owns and operates golf clubs in Canada.

PointsBet Canada becomes sports betting partner of ClubLink

PointsBet Canada has sealed a multi-year partnership with ClubLink, which owns and operates golf clubs in Canada.Under the terms of the agreement, PointsBet Canada...
DraftKings has extended its partnership with the UFC to include its gamified digital collectibles franchise focused on the MMA promotion.

DraftKings extends partnership with UFC to include gamified NFTs

DraftKings has extended its partnership with the UFC, with plans to launch a new iteration of its Reignmakers gamified digital collectibles franchise focused on...
Sportradar has bolstered its North American team, appointing Eric Conrad as its new Managing Director of Strategic Partnerships & Content for North America.

Sportradar bolsters its North American team with Eric Conrad

Sportradar has bolstered its North American team, appointing Eric Conrad as its new Managing Director of Strategic Partnerships & Content for North America.Reporting to...
Genius Sports and the Canadian Football League have launched the CFL GameZone hub and an interactive CFL Preseason Futures game ahead of the new season.

Genius Sports and CFL debuts new interactive fan experiences

Genius Sports and the Canadian Football League (CFL) have launched the CFL GameZone hub and an interactive CFL Preseason Futures game ahead of the...

Event News

SBC Hall of Fame Class of 2026

DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026

SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...
SBC Summit Compliance Tech

Staying ahead of the threat: SBC Summit unveils Compliance Tech Track for 2026

SBC Summit will examine the technologies helping operators detect threats, combat fraud, and strengthen compliance through its dedicated Compliance Tech conference track.Taking place on Thursday, Oct....
SBC Summit First Pitch

SBC Summit reveals 5 First Pitch finalists to showcase next-gen gaming tech

SBC has revealed the five startups that will compete in the 2026 edition of First Pitch, in partnership with BettingStartups, with this year’s shortlist...
SBC Summit The Script

The Script to headline SBC Summit 2026 opening night

SBC Summit 2026’s evening program will open with a headline performance from multi-platinum-selling band The Script, marking one of the largest artist bookings in...