Sports - archive

The sports view on sports betting

Betcris has reached a multi-year agreement with FC Juárez of Liga MX, becoming the official sponsor of the Bravos de Juárez.

Betcris agrees to multi-year sponsorship of FC Juárez

Betcris has reached a multi-year agreement with FC Juárez of Liga MX, becoming the official sponsor of Bravos de Juárez.Valid for four years, the...
OLG has agreed to a multi-year partnership with Major League Baseball, the league’s first sports betting partnership in Ontario.

OLG named official sports betting partner of MLB

The Ontario Lottery and Gaming Corporation (OLG) has agreed to a multi-year partnership with Major League Baseball (MLB), the league’s first sports betting partnership...
FanDuel CEO Amy Howe has stated in a recent interview that she and her executive team don’t want the sports betting brand ‘associated with college campuses’.

FanDuel CEO Amy Howe doesn’t want brand ‘associated with college campuses’

FanDuel CEO Amy Howe has stated in a recent interview that she and her executive team don’t want the sports betting brand ‘associated with...
FanDuel will debut a new TV spot featuring golfers Abraham Ancer, Will Zalatoris, Harold Varner III, and Jordan Spieth to highlight its PGA Tour partnership.

FanDuel to debut new TV spot featuring PGA Tour talent

FanDuel Group will debut a new television commercial to highlight its continued partnership with the PGA Tour, featuring golfers Abraham Ancer, Will Zalatoris, Harold...
Tally Technology, a global fan engagement platform, has announced the closing of its oversubscribed $4m series seed funding round, led by Acies Investments.

Tally Technology closes $4m funding round led by Acies Investments

Tally Technology, a global fan engagement platform, has announced the closing of its oversubscribed $4m series seed funding round, led by Acies Investments.Tally will...
PointsBet Canada has sealed a multi-year partnership with ClubLink, which owns and operates golf clubs in Canada.

PointsBet Canada becomes sports betting partner of ClubLink

PointsBet Canada has sealed a multi-year partnership with ClubLink, which owns and operates golf clubs in Canada.Under the terms of the agreement, PointsBet Canada...
DraftKings has extended its partnership with the UFC to include its gamified digital collectibles franchise focused on the MMA promotion.

DraftKings extends partnership with UFC to include gamified NFTs

DraftKings has extended its partnership with the UFC, with plans to launch a new iteration of its Reignmakers gamified digital collectibles franchise focused on...
Sportradar has bolstered its North American team, appointing Eric Conrad as its new Managing Director of Strategic Partnerships & Content for North America.

Sportradar bolsters its North American team with Eric Conrad

Sportradar has bolstered its North American team, appointing Eric Conrad as its new Managing Director of Strategic Partnerships & Content for North America.Reporting to...
Genius Sports and the Canadian Football League have launched the CFL GameZone hub and an interactive CFL Preseason Futures game ahead of the new season.

Genius Sports and CFL debuts new interactive fan experiences

Genius Sports and the Canadian Football League (CFL) have launched the CFL GameZone hub and an interactive CFL Preseason Futures game ahead of the...
Stats Perform and Sporting Solutions have launched the Betting Innovation Centre to explore and develop new B2B products.

Stats Perform and Sporting Solutions launch Betting Innovation Centre

Stats Perform and Sporting Solutions have launched the Betting Innovation Centre to explore and develop new B2B products.Connecting pricing and content at scale, the...

Event News

SBC Awards Americas 2026

SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big

BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Americas Editor Adam Candee speaking at SBC Summit Americas

SBC Summit Americas 2026 live coverage: What happened on Day 1?

The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
SBC Summit Americas banner image

SBC Summit Americas returns June 9-11 with new ways to network

SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...
SBC Summit Americas Player Protection Symposium banner image

SBC Summit Americas to explore smarter player protection strategies

As operators across the Americas face growing pressure to identify gambling-related harm earlier and build safer player journeys, SBC Summit Americas will place player...