FanDuel Group will debut a new television commercial to highlight its continued partnership with the PGA Tour, featuring golfers Abraham Ancer, Will Zalatoris, Harold Varner III, and current FanDuel PGA Tour partner, Jordan Spieth.
Alongside the commercial – which will be shown during this week’s US Open and air through February 2023 – Spieth, Ancer, Zalatoris, and Varner III will partner with FanDuel on social media support, which will include odds boosts and content surrounding free-to-play initiatives.
As part of the partnership, the sportsbook will also have access to the players’ names and likenesses.
“Golf continues to be one of the fastest-growing sports on our platform and, as we greatly value our partnership with the PGA TOUR, we are excited to grow our PGA TOUR program,” commented Mike Raffensperger, CMO of FanDuel Group.
“Jordan has already been a fantastic partner and we look forward to expanding our golf ambassador roster with the addition of Abe Ancer, Will Zalatoris, and Harold Varner III.”
In December 2021, FanDuel and the PGA Tour agreed to a three-year extension of its current content and marketing partnership, designating the sportsbook as an official betting operator of the golf tournament.