Betcris agrees to multi-year sponsorship of FC Juárez

Betcris has reached a multi-year agreement with FC Juárez of Liga MX, becoming the official sponsor of the Bravos de Juárez.
Image: Betcris

Betcris has reached a multi-year agreement with FC Juárez of Liga MX, becoming the official sponsor of Bravos de Juárez.

Valid for four years, the sponsor will aim to grow the commercial value of both parties, and it builds upon Betcris’ existing commitment to the Mexican market where it is the official bookmaker for the Mexican national team and Club Pachuca and is a sponsor of Atlante FC.

The operator also has a special shared trait with the soccer club, as its operations in Mexico began in Ciudad Juárez, Chihuahua. Betcris now offers gaming and entertainment options in 15 countries and face-to-face service in stores throughout Latin America. 

FC Juárez now joins the Betcris family which includes the likes of the MLB, NFL, the Mexico national team, and the Ecuador national team.

Last month, Betcris launched a new video content platform as it seeks to bolster its digital presence for its Latin American sports betting users. 

Titled Betcrisvideos.com, the platform aims to ‘create premium content for all of Betcris’s regional markets’ and will provide consumers with company and industry news, and tutorial videos among other content.