Tally Technology, a global fan engagement platform, has announced the closing of its oversubscribed $4m series seed funding round, led by Acies Investments.
Tally will use the capital raised to continue the regional expansion and development of its fan engagement platform, which builds direct relationships between sports fans, professional teams, leagues, and global consumer brands
Founded in 2018, Tally is a free-to-play prediction game for brands, sports teams, leagues, and media platforms desiring a turnkey fan engagement platform. The firm is building a database of unique users and gathering data on their gaming, wagering, brand preferences, consumer spending, and other insights.
Over the past four years, Tally has registered over 20 million predictions from users across North, Central, and South America, and it has partnered with the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, St Louis Blues, Edmonton Oilers, Los Angeles Kings, CONCACAF, Ceara, and Atlético MG.
Brad Vettese, CEO of Tally, commented: “Each year almost $50bn is spent globally on sports sponsorship with little way to measure the brands’ resonance, and no real accountability in its ability to build a sustainable, valuable relationship with fans. Tally builds that critical bridge.
“By connecting brands directly to fans, we enhance engagement for some of the world’s most prestigious sports entities and brand sponsors, like AmBev, who can now leverage their first-party data to build and own direct, one-to-one relationships with their beer consumers.
“We are thrilled to be partnering with Acies Investments who have great experience within sports technology and sports betting. They will be a major asset as we continue to grow and help our partners build stronger and more engaged audiences.”
As previously mentioned, the funding round was led by Acies Investments, an industry-dedicated venture fund to the sports wagering, sports technology, igaming, and esports industries.
“We are excited to partner with Brad and the Tally team who have created an exceptional system of fan engagement and data management that goes well beyond the simple prediction games of the past,” stated Dan Fetters, Co-Founding Partner and Co-CIO of Acies.
“We recognize that North American sports betting operators are the primary audience for this rich fan data, but the addition of sponsors looking for meaningful activation on a global basis is truly game-changing.”
Earlier this year, Acies Investments was also part of a funding round for Kero Gaming, a white label curated in-game sports betting products provider.